INSEARCH: INTERACTIVE SALES TOOLS & VISUALIZATION SOFTWARE FOR HOMEBUILDERS

Insearch is a suite of digital sales tools for home builders: an online sales center with interactive site maps and floor plans, virtual tours and 3D visualization, buyer wish lists and lead capture, and — for MarkSystems customers — an online design center. Builders can start with one capability or combine them

We provide an engaging and interactive experience that keeps home buyers interested and engaged. Insearch allows buyers to create custom designs for their projects using a range of tools and features, including 2-D and 3-D visualizations and a variety of design options. This level of interactivity and customization can help to capture and hold the attention of visitors to your website, encouraging them to spend more time exploring the features and options available.

In addition, the software is designed to be user-friendly and intuitive, making it easy for visitors to navigate and use. This can help to reduce the likelihood of visitors leaving your site due to frustration or confusion, further increasing the time buyers spend engaging with your content.

YES! Insearch is a full-service rendering provider when you purchase one of Insearch’s software products. Our renderings, virtual tours, and material configurators are high-quality renderings with competitive turnaround times.

When connected to an ERP like MarkSystems, Insearch allows you to be more transparent with your buyers.

By sharing option prices, Insearch can attract potential customers who are looking for a home within their price range. This can help to generate leads and increase traffic to your sales team. Additionally, our custom mortgage calculator can help potential customers to make informed decisions about their options based on their financial situation.

Buyers are not only able to visualize their homes with photo-realistic renderings, but they are also able to make their final selections for their homes.

Insearch also provides visualization tools, such as 3-D renderings and virtual tours that allow home buyers to see how their selections will look in their new home. This can help the design team communicate their ideas more effectively and help home buyers make informed decisions.

Insearch lets the design team create and customize options for home buyers to choose from, such as flooring, countertops, cabinets, and lighting. This can help to ensure that the options offered are aligned with the builder’s design standards and the home buyer's preferences.

Not only does Insearch embed directly into your website for home buyers to use at their leisure, but we also have a kiosk app that can be displayed in the sales and design centers for the agents to walk prospects through all the options within a community.

The Insearch Online Design Center is built to integrate natively with MarkSystems. If you're not a MarkSystems customer, Insearch's sales center, virtual tours, and visualization tools are available as standalone capabilities and don't require an ERP integration

The implementation time for Insearch can vary depending on the complexity of the project, the size of the builder, and the scope of the project. However, the typical implementation time for Insearch is around 8-12 weeks.

During the implementation process, our team will work closely with you to gather requirements, configure the software, and integrate it with any existing systems or tools. We will also provide training and support to ensure a smooth transition to the new platform.

To ensure a successful implementation, you need to have a clear understanding of your goals and requirements, as well as a dedicated project team to work with the Insearch team throughout the process.

Insearch helps builders create a more connected digital homebuying experience by giving buyers earlier visibility into pricing and affordability while supporting a smoother path into mortgage applications. With Acrisure integration, buyers can move more seamlessly from home exploration and option selection into the financing process. 

The online sales center helps buyers explore communities, browse floor plans, and compare options — it's a lead generation and conversion tool for your marketing and sales teams. The online design center is a separate capability that lets buyers make formal selections before their design appointment, and requires a MarkSystems integration. Many Insearch customers use both; others start with the sales center and visualization tools.

No.  Most Insearch capabilities, including the online sales center, virtual tours, and 3D visualization tools, are available to any builder. The Insearch Online Design Center requires MarkSystems. Our team can help you identify the right starting point based on your tech stack.