Online - $1500
Tuesday, May 21 - Thursday, May 30, 2024
1:00 PM - 3:00 PM ET
Online - $1500
Special Guest
Heidi Schroeder
Senior Consultant, Professional Services
Heidi is passionate about improving the homebuyer experience and helps Lasso clients understand how to leverage their CRM to create more personal customer connections and drive sales growth. While working for a high-volume On Your Lot builder in the Pacific Northwest, she launched and grew the Online Sales Program, directed overall corporate marketing strategy, and worked with franchise offices to focus local marketing. She monitored sales activity, developed sales training, and created a comprehensive Customer Experience Program to keep customers engaged in the homebuilding process and beyond. Heidi empathizes with today’s homebuyers and aims to drive the industry to make buying and building a new home an attainable and stress-less experience.
Heidi is passionate about improving the homebuyer experience and helps Lasso clients understand how to leverage their CRM to create more personal customer connections and drive sales growth. While working for a high-volume On Your Lot builder in the Pacific Northwest, she launched and grew the Online Sales Program, directed overall corporate marketing strategy, and worked with franchise offices to focus local marketing. She monitored sales activity, developed sales training, and created a comprehensive Customer Experience Program to keep customers engaged in the homebuilding process and beyond. Heidi empathizes with today’s homebuyers and aims to drive the industry to make buying and building a new home an attainable and stress-less experience.
*Register early to get the 10% Early Bird Discount
(Expires 14 days before the course start date)
Course Overview
This Marketing 101 with Lasso course is designed for new home marketers who would like to learn how to leverage Lasso for effective marketing. In this Marketing 101 course, we will review basic Lasso structures and functions, give you the knowledge and skills to easily and effectively manage your marketing initiatives and prime your company for growth. This course is geared toward marketing professionals who are new to new homes marketing, new to Lasso, or would like to hone their Lasso skills.
Who Should Attend
Marketing leaders who aim to fully understand the marketing and reporting capabilities of Lasso. The first class session will review Lasso basics, with the subsequent sessions offering more advanced content. We strongly encourage attendance to all four sessions regardless of your Lasso familiarity.
The Time Commitment
Class sessions will be held for two hours on Tuesdays and Thursdays for 2 weeks.
Class Objectives
Prerequisites - Active Lasso Client with Client Admin access.
Course Schedule
DAY 1 - LASSO BASICS – REVIEW AND SETUP – 2 Hours
Day 2 – EMAIL MARKETING – TEMPLATE CREATION, MASS MAIL, MAIL REPORTING – 2 Hours
Day 3 – LASSO SURVEYS (SSRU) AND LASSO DASHBOARD REPORTING – 2 Hours
Day 4 - AUDITING YOUR DATABASE AND CREATING FULL-CYCLE CUSTOMER EXPERIENCE – 2 Hours
Register