Big Ideas for Small Businesses
Industry experts offer tips on using your software and managing every aspect of your business from sales and marketing to human resources and payment processing.
Build Customer Relationships with Superior Online Service
Building relationships by investing in great customer experiences is a top priority in SMB marketing. These are the tools you need.
Inside the ECI Cloud: The Cornerstones of a Successful Cloud Service
The Cornerstones of a Successful Cloud Service dives into the importance of providing layered security and data backup to ensure that data and systems are fully protected...
For SMBs, Sales and Marketing Teamwork Is the Key to Success
At SMBs, teamwork between sales and marketing is the new model, replacing the “handoff” from one department to the other. Learn how to create alignment.
Inside the ECI Cloud: Resiliency and Redundancy
Learn about the four cornerstones of ECI’s philosophy for the cloud, as well as the importance of resiliency and redundancy in cloud-based software services.
5 Common Marketing Mistakes SMBs Should Avoid
There are hundreds of marketing activities for SMBs to consider, but which are the most important? Many SMBs miss opportunities by making these mistakes.
3-Point Inspection Maximizes Website Visibility and Performance
SMBs, use this 3-point inspection checklist quarterly to indicate that the fundamental details of website design, content, and marketing features are in order.
How to Develop Cornerstone Content for Your Website
Content marketing specialist Alan Margulis explains cornerstone content, its aims and objectives, and best practices in implementation.
Need more content? Repurpose it!
Creative tips to repurpose your content and stay in front of your customers.
Five Steps to a Successful Press Release
Using best practices for format, content, structure, and components, anyone can create a press release in five easy steps.
5 Social Media Monitoring Tools for Your Business
On every major social media platform, your customers and prospects are having important conversations about your company. They are also talking about industry trends and...
Email Best Practices: Pay Attention to the Data
Email Best Practices for Small Business provides instructive feedback that can help you improve email performance
Email Remains a Shining Star in SMB Marketing
Email provides deep integration with other business functions and it can be combined with the newer forms of marketing.
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