Fort Worth, Tex.— ECi Software Solutions, a leader in cloud-based business management solutions, and Lasso Data Systems, the leading provider of cloud-based CRM software for new home marketing and sales, today announced a two-way sync of key prospect data between ECi’s MarkSystems® ERP software and Lasso CRM. This real-time integration will instantaneously push data between the two systems, ensuring information is always up to date.
With this two-way data sync, customers will now be able to seamlessly toggle between both systems without the need to reenter data. The integration will increase operational efficiencies by eliminating duplicate effort and the potential for errors, helping builders save time, focus on increasing sales and grow their businesses.
"Keeping data in sync between Lasso and MarkSystems ERP is incredibly important,” said Chris Hartley, VP of Operations and Marketing, Dunhill Homes. “The last thing we want to do is send the wrong information to someone who’s on contract. We don't want to scrub the database to make sure a purchaser was mislabeled as a prospect. With the integration, we save a lot of time, and accuracy is guaranteed."
ECi and Lasso have worked together for five years, and in that time have collaborated to update offerings to meet the growing needs of their joint customer base of residential homebuilders and developers. The two companies will continue to advance this product integration to ensure data is accurate across the two systems and provide customers with dashboards of insightful information that will enable them to more effectively and efficiently operate their businesses.
“Customer feedback is at the core of everything we do at ECi, and we recognized that there was an opportunity to improve the efficiency of our joint systems and make our customers’ lives easier,” said Scott Duman, President, Residential Home Construction Group, Building & Construction Division at ECi. “We are confident that this data sync will allow our MarkSystems users to better leverage the value that Lasso CRM provides, such as lead management, email marketing, dedicated reporting and more.”
“The Lasso CRM and MarkSystems integration is a key success factor in helping our clients expand their businesses and be competitive in the fast-growing residential construction market,” said Dave Clements, CEO, Lasso Data Systems. “With the ability to tap the best features each system has to offer – without worrying about duplicating efforts or missing data – residential homebuilders and developers will now be able to grow their businesses at an even faster rate, and we’re looking forward to helping them along that journey.”
For a demo of MarkSystems, visit the website.