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Gray stone home built on a green lawn

The Homebuilding Hot Seat: Letting Prospects Drive The Sales Process While You Maintain Control

Jul 28, 2026

Tuesday

3:00 PM

EST

Free

About the Event

"Let the Homebuilding Prospects Drive the Sales Process? Are you nuts?!?!"

Yep.  That's what I'm saying.  It's happening already.  The "Carvana" model of buying online completely has already started spilling over to the Homebuilding Industry.  And it's only going to get more digital.

The real question: How can you let those Prospects drive the process without losing control of it on your end?  

Join in this session to hear how Home Builders are using their Tech Stacks to create custom journeys for their Prospects, BUT still have systems in place to collect information and strategically use it to help create win-win situations for Builder and Prospect alike!

Register Now

Meet the Speakers

Heidi Schroeder

Senior Business Consultant, ECI Software Solutions

Heidi Schroeder is a Senior Business Consultant with ECI Software Solutions, specializing in helping homebuilders optimize operations, strengthen sales processes, and elevate the buyer experience. With a background in homebuilding and technology, Heidi partners with teams to identify growth opportunities, streamline workflows, and implement practical strategies that drive results. Passionate about blending innovation with real-world application, she brings a hands-on, builder-focused perspective to every project.

Scott Fosgate

Director of Strategic Builder Partnerships

Scott Fosgate is a seasoned leader in mortgage lending, specializing in team development, business growth, and strategic builder partnerships. Currently focused on strengthening relationships with home builders nationwide, Scott leverages technology to modernize the lending process and fosters seamless collaboration across teams to enhance client value. Prior to his current role, he served as the Florida Area Manager for Atlantic Bay Mortgage Group and spent over a decade at FBC Mortgage in key leadership positions, including Tennessee State Manager. When he is not driving industry innovation, Scott is an active member of his community and an avid outdoorsman who enjoys spending time with his wife, Amy, and their three children.

Jim Hunter

National Builder Manager

Jim Hunter brings 37 years of mortgage banking experience to the table, with expertise spanning loan originations, branch management, and regional and national program management. A focused strategic thinker, Jim has a proven record of developing new business models and sales strategies that effectively increase market share. He offers a unique perspective on the lending landscape, grounded in decades of leadership and a deep understanding of what drives successful growth.