Increase in annual sales
Hours per week savings in labor
Growth thanks to ecommerce sales
Before Jaret Lyons, Vice President of Sales and Operations at Emerald Business Supply, Philadelphia, Pennsylvania, joined the company, he visited the company’s website. He still took the job.
“I was a nationally ranked sales rep with a competitor for almost 15 years, and I learned a lot about how much marketing matters,” Jaret says. “Emerald was like a house with good bones and 30 years of success. But a lot of companies were not familiar with the name and what Emerald does. The website wasn’t helping.
Jaret knew that in today’s world, Emerald needed a better web presence, one the company could be proud to encourage clients to visit. But he needed help building it.
“I looked at so many sites through ISG ranging from ‘interesting’ to ‘what were they thinking?’” he says. “So many sites were trying to put everything right in front on the home page, like putting 50 pounds of information into a 5-pound bucket. I spent almost 15 years on the front lines as a salesperson, so I had a very good idea about what customers wanted and, as a result, what I wanted. I didn’t want a cookie-cutter site. I wanted something attractive and that with just a few clicks, you could get where you wanted.”
The revamped website has also streamlined Emerald’s marketing strategy. “Our social media and email campaigns are all about driving customers to the website,” he says. “It’s more effective than using our in-house sales team, more seamless. In such a competitive landscape, the right marketing is all about what you lead with. For us, it’s our website.”
Jaret highly recommends ECI’s Digital Services
Jaret is not shy in recommending ECI, its digital services, and especially DeAnne Field. “I would absolutely recommend ECI— times five,” he says. “I was blown away by DeAnne’s efficiency. I email her at 4:30 a.m. or 5:30 a.m., and she answers. It is amazing to find someone who cares so much. She is an amazing asset to ECI. The digital and design services, the training—the whole experience. I’d recommend as much or as little of ECI’s design services as a company wants to use.”
To ensure he leaves no doubt about his full endorsement of ECI’s design services, Jaret shares the email he sent DeAnne only two months into the website redesign:
“Hi DeAnne, I am absolutely blown away by the efficiency and accuracy of these new landing pages and hyperlinks! I sent in the large file of hyperlinks yesterday, and in less than 24 hours, everything was completed and 100% accurate. WOW! You have been an amazing partner and advocate for Emerald Business Supply! Kudos to you and your offshore team. Tremendous work by ECI!”