
Lasso’s June OSC of the Month is Hope Pexton, Online Sales Counselor with Lokal Homes in Englewood, Colorado. In this interview, Hope shares what’s best about working on...

On-Your-Lot building can provide unique challenges to onsite agents and online sales counselors so you need to be informed and prepared for these conversations.

Lasso’s OSC of the Month for May is Taylor Selle, Online Sales Counselor and Marketing Assistant for Richfield Homes in Northern Colorado.

Finding the right cadence for follow-up is important and sometimes simplifying the process can make it more effective. Read a three tips to learn how.

Ready to go live on social media? Chelsey Keenan with Group Two provides a great primer on how to get started.

Lasso's OSC of the Month for April is Nichole Smith, Online Sales Consultant with D.R. Horton in Columbus, Ohio. In her interview, she shares the challenges she faces, her...

Lasso’s March OSC of the Month is Mattie Tobey, New Home Specialist and Marketing for Classica Homes in Charlotte, North Carolina. In our interview, Mattie discusses how...

Lasso’s OSC of the Month for February is Desiree Elderkin, New Home Concierge (NHC) with Kimberley Homes, in Edmonton, Alberta, Canada. In this interview, Desiree shares...

Lasso’s OSC of the Month for January is Kendall Barnes, New Homes Specialist with Hartford Homes in Northern Colorado. In this interview, Kendall shares her career path to...

Kevin Oakley with Do You Convert discusses how algorithms will force three big changes on your marketing department.

Given all that happened in 2020, we asked some of the top new home marketing experts for their thoughts and advice on how to tackle 2021.

Given all that happened in 2020, we asked some of the top new home sales experts for their thoughts and advice on how to tackle 2021.