Big Ideas for Small Businesses
Residential Construction + Lasso CRM
Meet The Team: Jeff Muir
This month, we feature Jeff Muir, manager of implementation services at ECI Software Solutions. We sat down with Jeff to learn more about his role within the team.
OSC Of The Month: Amberly Mioduszewski
Gain valuable insights from OSC Amberly Mioduszewski of Melia Homes on managing online leads, overcoming challenges, and excelling in homebuilder sales.
OSC Of The Month: Kristin Alexander
We’re excited to feature Kristin Alexander, online sales advisor with HHHunt Homes servicing Raleigh and Wilmington in N. C. and Suffolk, Va. In this interview, Kristin...
Meet Lauren Rosafort: Online Sales Counselor of the Month
JTB Homes’ Lauren Rosafort shares her journey as an Online Sales Counselor, key tools, closing strategies, and tips for success in real estate sales.
Meet Carolyn Pfau: Award-Winning OSC at Tilson Homes
Carolyn Pfau, an award-winning OSC at Tilson Homes, shares expert insights on online home sales, lead conversion techniques, and industry trends. Learn more!
OSC Of The Month: Jennifer O'Dell
Jennifer O'Dell shares her journey as an OSC leader at Great Southern Homes, managing 1,200 monthly leads, using top tech tools, & adapting to online sales trends!
ECI Residential Construction at IBS 2025: Everything to Know
Visit ECI's booth at IBS 2025 to discover innovative home building software solutions designed for builders, remodelers, developers, and trade contractors.
Maintaining CRM Health In Lasso CRM: Clean Up And Leverage SSRUs
Regularly auditing your data and using tools like Self-Serve Registrant Updates (SSRUs) can streamline your operations, improve engagement, and enhance marketing precision.
Lasso CRM New Year Cleanup: Set Yourself Up for Success
A well-maintained CRM ensures your database remains a powerful tool for driving sales, streamlining marketing, and improving customer engagement. Here’s a step-by-step...
Expert OSC Elena Mora Shares Tips, Tools, and Trends for Success
Learn OSC Elena Mora's top strategies, tools, & trends for excelling in online sales counseling. Stand out in a competitive housing market
Tips For 2025 | Your Builder’s Story Is YOUR Secret Weapon In Sales!
Leah Turner with Melinda Brody & Company shares why it's important to create a memorable, unique builder’s story that builds value and trust. It’s your brand. It’s what...
Tips For 2025 | 7 Steps To Creating Emotional Connections With Your Customers Through Content Marketing
Brittany Horner, Mitchell Homes shares seven steps to creating emotional connection with your customers:
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