

Learn how the Lasso Consulting team set up a homebuilder’s CRM to match their sales methodology in order to more efficiently follow-up with prospects.

Over the past couple of years, our backlog has become more challenging than ever. Delays, escalation clauses, and now interest rate hikes are the most common accelerants...

Our OSC of the Month for April is Elena Mora, Senior Online Home Consultant with Ideal Homes & Neighborhoods in Oklahoma. In this interview, Elena shares her career...

Our OSC of the Month for January is Madison Moen, OSC for Lexar Homes located in Olympia Washington, but serving offices through Washington, Oregon, Idaho and Arizona...

New home marketing industry experts for their thoughts and advice on how to tackle 2022!

In this guest blog, Leah Turner with Melinda Brody & Company, discusses the importance of getting “Back to the Basics” in 2022.

Read Roland Nairnsey's advice for 2022! He shares three simple Ted Lasso tips that can serve us all in new year.

In this guest blog, Jason Forrest discusses the seven steps to leading your prospects to their buying state.

In this guest blog, Kody Smith with NoviHome discusses the importance of having your own app to reach prospects and buyers.

Email marketing can be very powerful, but as anyone with an email address knows, it’s important to have on-target messaging and concise, relevant subject lines. Here are a...

Lasso’s OSC of the Month for November is Donna Connell, New Home Advisor with W.B. Homes, a family-owned, hometown builder in Pennsylvania. In this interview, Donna shares...