
In an requiring an average of 22 independent subcontractors per home and an average build cycle of 120 days, it seems impossible for builders to increase their margins...

Good communication keeps custom home clients happy. Explore five practical steps builders can take to strengthen client relationships and build trust today.

Lasso’s OSC of the Month for September is Kelsey Eissler, New Home Specialist at Main Street Homes in Richmond, Virginia. In this interview, Kelsey shares with us her path...

Lasso’s OSC of the Month for August is Kylie Byford with McCaleb Homes in Oklahoma. In this interview, Kylie shares her advice for other OSCs, her go-to closing technique,...

With new home sales on the rise, builders who are leveraging technology are the ones that are best able to take advantage of this surge.

As things appear to be getting back to “normal” for the home building industry, it is important to understand how the U.S. government’s activities and responses over the...

In this interview, Chris Mierchuk, Professional Services – Implementation Team Lead with MarkSystems, shares his experience in the industry and what makes an implementation...

Meet Wendi Leatherwood, an Online Sales Counselor at Neal Communities, in this Lasso CRM interview on new home sales tips and closing techniques used.

Lasso's June OSC of the Month is Haley Naebig, New Home Specialist for Level Homes in Baton Rouge. In this interview, Haley discusses her go-to-closing technique and the...

Our OSC of the Month for April is Deborah Muro, Online Concierge at The New Home Company. In this interview, she shares her views on how the industry has changed and how...

Our March OSC of the Month is Madison Putnam, Online Sales Consultant with Hunter Quinn Homes in Charleston, South Carolina.

Our February OSC of the Month is Frankie Lewis, New Home Specialist for Homes by Taber located in Oklahoma City. Find out more about Frankie in our interview.