
Lasso's OSC of the Month for April is Nichole Smith, Online Sales Consultant with D.R. Horton in Columbus, Ohio. In her interview, she shares the challenges she faces, her...

Lasso’s March OSC of the Month is Mattie Tobey, New Home Specialist and Marketing for Classica Homes in Charlotte, North Carolina. In our interview, Mattie discusses how...

Lasso’s OSC of the Month for February is Desiree Elderkin, New Home Concierge (NHC) with Kimberley Homes, in Edmonton, Alberta, Canada. In this interview, Desiree shares...

Lasso’s OSC of the Month for January is Kendall Barnes, New Homes Specialist with Hartford Homes in Northern Colorado. In this interview, Kendall shares her career path to...

Kevin Oakley with Do You Convert discusses how algorithms will force three big changes on your marketing department.

Given all that happened in 2020, we asked some of the top new home marketing experts for their thoughts and advice on how to tackle 2021.

Given all that happened in 2020, we asked some of the top new home sales experts for their thoughts and advice on how to tackle 2021.

Lasso’s December OSC of the Month is Sara McCarthy, the Online Sales Team lead for eQ Homes in Ottawa, Ontario, Canada. In this interview, Sara shares her go to closing...

Leah Turner with Melinda Brody & Company shares 5 tips to help you improve your presentation skills in the virtual world.

We never seem to ask is what our target audience or customer base actually cares about. In this guest blog, David Allison with Valuegraphics discusses the need to ask the...

Roland Nairnsey with New Home Sales Plus discusses the importance of creating trust and following a proven process.

In this guest blog, Bassam Salem, founder and CEO of AtlasRTX, discusses the importance of harnessing technology advancements in the market to improve sales and marketing.