
Lasso’s OSC of the Month for January is Preslee Harrald with Simmons Homes serving Tulsa, Oklahoma, and the surrounding areas. In this interview, Preslee shares how she has...

Find the right project management software for your custom home building business with our comparison of BuildTools, Buildertrend and CoConstruct.

Meet Hector Borrego, training & documentation specialist at ECI’s BuildTools. Learn about his role, background, & insights into the software industry

With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home sales in 2024.

We asked some of the top industry experts for their thoughts and advice on how to tackle new home building in 2024.

With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in 2024

We have had several years of sales price escalation and cost increases. In that time, it was easy to load up our homes or get careless in our design process. This guest...

In the world of sales, especially in homebuilding, there's a constant truth we can't ignore: the market is always doing something. It’s up, down, or sideways, but it’s...

You might be wondering how to advance your career and break through the glass ceilings that limit your potential. You are not alone. Many people in your field face the same...

Convert more homebuyers by showcasing design studios and curated collections that highlight lifestyle, personalization, and emotion-driven choices.

The way to solve this crisis is to provide quality training and introduce students at a young age to the possibility of a career in the construction industry. Boosting...

We know that sales and marketing alignment is key for a builder to succeed. When sales and marketing align, sales increase, the sales cycle gets shorter, and conversion...