Jan 22, 2026
Thursday
12:00 PM - 1:00 PM
ET
Free
About The Event
Curious what AI looks like when it actually helps your team sell more homes (instead of adding another “thing” to manage)? Join us for a fast, practical session built for homebuilders using Lasso CRM.
We’ll kick off with a quick 5-minute overview of Rilla, then hear from two Lasso CRM customers, Ideal Homes and Homes by Taber, as they share how they’re using Rilla to sharpen sales conversations, shorten time to close, and improve consistency across the team.
Monica Wheaton will moderate a Q&A-style discussion designed to pull out real workflows, real results, and the small changes that make the biggest impact, so you can decide what’s worth adopting for your own team.
What you’ll take away:
Quick session. Real examples. Plenty of take-home ideas. 🏡✨
Meet the speakers
Cori Masters
Customer Success Manager, Lasso
Cori Masters is a Customer Success Manager at Lasso, where she partners with homebuilders to help them get the most value from their CRM and sales processes. With a strong background in supporting sales teams, Cori focuses on improving lead management, follow-up consistency, and adoption of technology that strengthens both performance and the buyer experience.
Mark Winhoffer
Rilla
Mark Winhoffer is a sales leader at Rilla, where he helps homebuilders and sales organizations unlock the power of conversation intelligence. With deep experience in sales enablement and AI-driven coaching, Mark focuses on helping teams understand what actually happens in sales conversations and how to turn those insights into measurable performance gains.
Lindsay Holtom
Homes by Tabor
Lindsay Holtom is a sales leader at Homes by Tabor, where she focuses on driving performance through strong sales processes, coaching, and buyer-first strategies. With hands-on experience in new home sales, Lindsay brings practical insight into how teams can use data and technology to improve conversations, accountability, and close rates without losing the human touch.
Heidi Schroeder
Senior Consultant
Heidi Schroeder has experience using Lasso as a customer while working for a homebuilder as an Online Sales Consultant and as Marketing & Customer Experience Director. While working for Lexar Homes, a high-volume home per year “on your lot” builder in Washington, Oregon, Idaho, & North Dakota, Heidi was responsible for the overall corporate marketing strategy and worked with 16 franchise offices to develop local marketing plans. She monitored sales activity, developed training programs for salespersons and the ownership groups, and developed a comprehensive Customer Experience Program to guide clients through the entire process of building a new home. She also launched an online sales program to service all Lexar Homes franchises and trained the sales teams in the effective use of Lasso.
