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Home Sales Reps Discussing Strategy

Closing the Gap: The Hidden Leak in Your Sales Funnel 

Jun 11, 2026

Thursday

1:00 PM - 2:00 PM

EST

Free

Maximizing Every Lead in the Modern Home Buyer Journey 

Closing the Gap: The Hidden Leak in Your Sales Funnel

Most builders do not have a lead problem. They have a gap problem. 

Join Sara Williams as she breaks down the four gaps standing between your first click and your final closing. Using exclusive mystery shop data and 2025 buyer benchmarks, this webinar goes beyond basic CRM usage to reveal why speed to lead is no longer enough. You will learn how to bridge the distance between digital discovery and a signed contract using lot visualization, personalization tools, and automated workflows that are proven to accelerate sales by 14 percent. 

What we will cover: 

  • The Visibility Gap: How to stop leads from falling through the cracks of your tech stack. 
  • The Engagement Gap: Why interactive floor plans and virtual tours are the new must haves for the modern buyer. 
  • The Speed Gap: The math behind the 11x faster response rate. 
  • The Connected Payoff: How to turn a fragmented sales process into a 49 percent increase in online sales. 

Join us on June 11, 2026, at 1:00 PM EST to learn how to bridge the critical sales gaps and turn your website traffic into closed contracts.

Free Webinar

Meet the speaker

Sara Williams, ECI Sales Solutions Engineer

Sara Williams

Senior Sales Engineer

With over two decades in the new home industry, Sara Williams has worked across every side of the business—from award-winning builder sales teams to high-growth tech startups and global technology firms shaping the future of housing. Her career has spanned sales, marketing, and executive leadership, always centered on helping organizations grow through smart systems, bold strategy, and meaningful relationships. Sara has trained and mentored hundreds of builders, developers, and proptech professionals, supporting everyone from frontline teams to executive leaders. Her work focuses on aligning strategy with execution and strengthening customer experience, digital marketing, and technology adoption. Today, Sara serves as a Senior Solutions Engineer at ECI Software Solutions, partnering with builders across the United States and Canada to help them modernize operations, connect platforms, and drive sustainable growth. As a longtime industry practitioner, she brings both a strategic lens and real-world perspective to every engagement.