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From Emotional Experience to AI Influence: How Home Builder Websites Must Evolve to Stay Visible

May 21, 2026

Thursday

2:00 PM

Free

Home builder websites still need to create the emotional connection that turns interest into action. But that is no longer enough.

More buyers are now using AI to research builders, compare options, and narrow their choices before they ever visit a website. If your site is built only to persuade buyers, but not to support AI-driven discovery, you may be losing leads before your sales team ever gets a chance.

In this webinar, you’ll learn how home builder websites must evolve to do both jobs better:

Create a stronger buyer connection
Give AI the clear, credible content it can use to surface and recommend your brand.

Because no matter how amazing your homes are, if your content isn’t retrieved, you’re not part of the answer shaping your buyer’s decision.

Join us on May 21st to get practical ideas you can apply right away to improve your website, strengthen AI-driven visibility, and generate more qualified leads.

Do you want your website to drive more leads in the age of AI? Don’t miss this webinar. Register now.

Free Webinar

Meet the Speaker

Greg Bray

President | Blue Tangerine

Greg Bray is the President of Blue Tangerine and one of the most experienced home builder website and digital marketing specialists in the industry. Since 2000, Greg has helped builders turn their websites into their most productive sales tools, and that focus has never wavered across 25 years of technology shifts, market cycles, and the rise of AI-driven search. Greg authored and instructs NAHB's official "Website Best Practices for Maximum Lead Generation" course, a level of institutional endorsement that reflects the depth of his expertise in builder website strategy. He is a regular speaker at the International Builders' Show (including encore sessions of his popular "Search, Click, Sold!" presentation), the Southeast Building Conference, and the Best Home Building Practices Summit. His speaking topics include website optimization and lead generation, SEO and Generative Engine Optimization (GEO) for home builders, website personalization, and marketing analytics.