Big Ideas for Small Businesses Residential Construction + Page 4
Meet Carolyn Pfau: Award-Winning OSC at Tilson Homes
Carolyn Pfau, an award-winning OSC at Tilson Homes, shares expert insights on online home sales, lead conversion techniques, and industry trends. Learn more!
OSC Of The Month: Jennifer O'Dell
Jennifer O'Dell shares her journey as an OSC leader at Great Southern Homes, managing 1,200 monthly leads, using top tech tools, & adapting to online sales trends!
ECI Residential Construction at IBS 2025: Everything to Know
Visit ECI's booth at IBS 2025 to discover innovative home building software solutions designed for builders, remodelers, developers, and trade contractors.
Maintaining CRM Health In Lasso CRM: Clean Up And Leverage SSRUs
Regularly auditing your data and using tools like Self-Serve Registrant Updates (SSRUs) can streamline your operations, improve engagement, and enhance marketing precision.
Lasso CRM New Year Cleanup: Set Yourself Up for Success
A well-maintained CRM ensures your database remains a powerful tool for driving sales, streamlining marketing, and improving customer engagement. Here’s a step-by-step...
Expert OSC Elena Mora Shares Tips, Tools, and Trends for Success
Learn OSC Elena Mora's top strategies, tools, & trends for excelling in online sales counseling. Stand out in a competitive housing market
Tips For 2025 | Blending Clicks And Connections For A Seamless, Optimized Customer Journey
Jane Meagher President of Success Strategies discusses how home builders need to meet customer expectations of digital efficiency and human expertise.
Tips For 2025 | Say THESE Four-Letter Words In 2025
Jen Barkan with Do You Convert shares how builders have the opportunity to make small improvements that will result in big impacts.
Tips For 2025 | 7 Steps To Creating Emotional Connections With Your Customers Through Content Marketing
Brittany Horner, Mitchell Homes shares seven steps to creating emotional connection with your customers:
Tips For 2025 | Innovate To A Vision
Dennis Steigerwalt with Housing Innovation Alliance discusses the two areas of strategic opportunity for 2025
New-Home Marketing in 2025: What Works, Why It Matters, and How to Win (Fast Answers + FAQs)
With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in...
Tips For 2025 | Your Builder’s Story Is YOUR Secret Weapon In Sales!
Leah Turner with Melinda Brody & Company shares why it's important to create a memorable, unique builder’s story that builds value and trust. It’s your brand. It’s what...