Big Ideas for Small Businesses Residential Construction + Lasso CRM + Page 3
Meet Carolyn Pfau: Award-Winning OSC at Tilson Homes
Carolyn Pfau, an award-winning OSC at Tilson Homes, shares expert insights on online home sales, lead conversion techniques, and industry trends. Learn more!
OSC Of The Month: Jennifer O'Dell
Jennifer O'Dell shares her journey as an OSC leader at Great Southern Homes, managing 1,200 monthly leads, using top tech tools, & adapting to online sales trends!
ECI Residential Construction at IBS 2025: Everything to Know
Explore ECI’s top moments from IBS 2025. See the builder software demos, remodeler tools, and trade contractor solutions from the industry’s biggest event.
Maintaining CRM Health In Lasso CRM: Clean Up And Leverage SSRUs
Regularly auditing your data and using tools like Self-Serve Registrant Updates (SSRUs) can streamline your operations, improve engagement, and enhance marketing precision.
Lasso CRM New Year Cleanup: Set Yourself Up for Success
A well-maintained CRM ensures your database remains a powerful tool for driving sales, streamlining marketing, and improving customer engagement. Here’s a step-by-step...
Expert OSC Elena Mora Shares Tips, Tools, and Trends for Success
Learn OSC Elena Mora's top strategies, tools, & trends for excelling in online sales counseling. Stand out in a competitive housing market
Top New Home Sales Tips For 2025
With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home sales in 2025....
Tips For 2025 | Stop Going Back To The Basics!
David Hagan with Sales Uncomplicated shares why it's important to develop a set of disciplines around our business that become so engrained in that it’s impossible to...
Tips For 2025 | Your Builder’s Story Is YOUR Secret Weapon In Sales!
Leah Turner with Melinda Brody & Company shares why it's important to create a memorable, unique builder’s story that builds value and trust. It’s your brand. It’s what...
New-Home Marketing in 2025: What Works, Why It Matters, and How to Win (Fast Answers + FAQs)
With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in...
Tips For 2025 | 7 Steps To Creating Emotional Connections With Your Customers Through Content Marketing
Brittany Horner, Mitchell Homes shares seven steps to creating emotional connection with your customers:
Tips For 2025 | Say THESE Four-Letter Words In 2025
Jen Barkan with Do You Convert shares how builders have the opportunity to make small improvements that will result in big impacts.