Big Ideas for Small Businesses
Residential Construction
Explore key CX trends from over 350,000 homebuyer surveys. See how top builders are meeting expectations and improving satisfaction after move-in.
OSC Of The Month: Jennifer O'Dell
Jennifer O'Dell shares her journey as an OSC leader at Great Southern Homes, managing 1,200 monthly leads, using top tech tools, & adapting to online sales trends!
ECI Residential Construction at IBS 2025: Everything to Know
Visit ECI's booth at IBS 2025 to discover innovative home building software solutions designed for builders, remodelers, developers, and trade contractors.
Maintaining CRM Health In Lasso CRM: Clean Up And Leverage SSRUs
Regularly auditing your data and using tools like Self-Serve Registrant Updates (SSRUs) can streamline your operations, improve engagement, and enhance marketing precision.
Lasso CRM New Year Cleanup: Set Yourself Up for Success
A well-maintained CRM ensures your database remains a powerful tool for driving sales, streamlining marketing, and improving customer engagement. Here’s a step-by-step...
Expert OSC Elena Mora Shares Tips, Tools, and Trends for Success
Learn OSC Elena Mora's top strategies, tools, & trends for excelling in online sales counseling. Stand out in a competitive housing market
Tips For 2025 | Your Builder’s Story Is YOUR Secret Weapon In Sales!
Leah Turner with Melinda Brody & Company shares why it's important to create a memorable, unique builder’s story that builds value and trust. It’s your brand. It’s what...
Tips For 2025 | 7 Steps To Creating Emotional Connections With Your Customers Through Content Marketing
Brittany Horner, Mitchell Homes shares seven steps to creating emotional connection with your customers:
Tips For 2025 | Innovate To A Vision
Dennis Steigerwalt with Housing Innovation Alliance discusses the two areas of strategic opportunity for 2025
Top New Home Marketing Tips For 2025
With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in...
Tips For 2025 | Look Out For Fraud In Construction
Nicole Landau, President of Landau Consulting shares some red flags so you can identify and mitigate fraud risks in 2025.
Tips For 2025 | Empowering Financial Success Through Tailored Accounting Solutions
Lisa McCarthy with Out of the Box shares why investing in a comprehensive accounting technology stack is essential for businesses of all sizes.
Tips For 2025 | Building The Future: My Journey In Construction And The Changes I See
Christi Powell with 84 Lumber shares her thoughts on where our industry is heading in 2025 and, more importantly, why she is so passionate about making construction a place...
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