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Jennifer O'Dell, OSC at Great Southern Homes

OSC Of The Month: Jennifer O'Dell

Jennifer O'Dell shares her journey as an OSC leader at Great Southern Homes, managing 1,200 monthly leads, using top tech tools, & adapting to online sales trends!

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Attendees gather around a booth at IBS 2025 to view residential construction software demonstrations on large monitors.

ECI Residential Construction at IBS 2025: Everything to Know

Visit ECI's booth at IBS 2025 to discover innovative home building software solutions designed for builders, remodelers, developers, and trade contractors.

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Blog RHC Maintaining CRM Health In Lasso CRM

Maintaining CRM Health In Lasso CRM: Clean Up And Leverage SSRUs

Regularly auditing your data and using tools like Self-Serve Registrant Updates (SSRUs) can streamline your operations, improve engagement, and enhance marketing precision.

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Lasso Blog Sales Manager CRM Clean Up 2023 Blog

Lasso CRM New Year Cleanup: Set Yourself Up for Success

A well-maintained CRM ensures your database remains a powerful tool for driving sales, streamlining marketing, and improving customer engagement. Here’s a step-by-step...

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OSC Elena Mora2024 Blog

Expert OSC Elena Mora Shares Tips, Tools, and Trends for Success

Learn OSC Elena Mora's top strategies, tools, & trends for excelling in online sales counseling. Stand out in a competitive housing market

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Niinovate guest blog tips2025

Tips For 2025 | Innovate To A Vision

Dennis Steigerwalt with Housing Innovation Alliance discusses the two areas of strategic opportunity for 2025

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A hand pointing at a digital target overlay on a laptop screen showing colorful bar graphs, representing AV project accounting and performance analysis.

Tips For 2025 | Empowering Financial Success Through Tailored Accounting Solutions

Lisa McCarthy with Out of the Box shares why investing in a comprehensive accounting technology stack is essential for businesses of all sizes.

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A collage of real estate and marketing professionals sharing new home marketing tips for 2025, featured in an expert roundup.

Top New Home Marketing Tips For 2025

With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in...

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BLOG ECI 5 Ways Custom Home Builders and Remodelers Can Use Storytelling in Marketing 1320x643

Tips For 2025 | Your Builder’s Story Is YOUR Secret Weapon In Sales!

Leah Turner with Melinda Brody & Company shares why it's important to create a memorable, unique builder’s story that builds value and trust. It’s your brand. It’s what...

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Building crew trades blog header

Tips For 2025 | Building The Future: My Journey In Construction And The Changes I See

Christi Powell with 84 Lumber shares her thoughts on where our industry is heading in 2025 and, more importantly, why she is so passionate about making construction a place...

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RHC Blog Top New Home Sales Tips For 2025 Blog Header

Top New Home Sales Tips For 2025

With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home sales in 2025....

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man shaking woman's hand

Tips For 2025 | Stop Going Back To The Basics!

David Hagan with Sales Uncomplicated shares why it's important to develop a set of disciplines around our business that become so engrained in that it’s impossible to...

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