ECI Announces Integration Between MarkSystems ERP and Avid Ratings

New integration will provide home builders an easier way to gather feedback and drive more sales

ECI Software Solutions, a leader in cloud-based business management solutions, today announced an integration between its MarkSystems® ERP software and Avid Ratings, makers of the AvidCX platform. This integration enables MarkSystems users to automatically survey their homeowners about their experience and gather feedback to improve their customer service initiatives.

Constantly evolving consumer preferences require successful home builders to focus on increasing brand reputation and consumer loyalty to sell more homes and satisfy buyers. AvidCX, a leading customer experience platform in the home building industry, offers builders a solution for surveying their homebuyers about their buying experience and provides them with the resources to measure, monitor and optimize that experience for future buyers and create loyal brand advocates along the way.

Using transaction records from their database, MarkSystems’ users can automatically send surveys to recent customers using Avid’s platform. Integrating these two platforms reduces the number of manual data entries homebuilders need to make, eliminating data inconsistencies caused by human error. It also gives home builders more time to spend on value-add activities, like developing programs to improve the customer experience.

“Getting feedback from homeowners is an essential step to improving the customer experience. The integration with Avid’s platform gives our users a simpler, more consistent way to survey homebuyers and use that information to improve their programs, ” said Scott Duman, President, Residential Home Construction Group, Building & Construction Division at ECI. “By collaborating with Avid Ratings, we’re providing our MarkSystems users with the tools needed to grow and better their businesses.”

“For years, we have helped thousands of builders strengthen their reputations and improve their customer experience programs so they can sell more homes to more satisfied homebuyers,” said Tim Bailey, Chief Strategy Officer, Avid Ratings. “By creating this integration with MarkSystems ERP software, we can provide home builders with not only the tools but also the insights needed to be the best home builder for their clients.”

To learn more about the integration between MarkSystems ERP and Avid Ratings, visit:

About Avid Ratings

Avid Ratings is the leading resource for building quality in the world. Dedicated to the homebuilding industry, Avid helps companies build better customer experiences by gaining powerful consumer insights and in-depth customer feedback through a proprietary customer experience platform. This platform enables businesses to effectively gather customer feedback, improve operations, and increase revenue. Avid Ratings was named a Top 5 Sales Tool by BUILDER magazine, a Brilliance Award recipient by TecHome Builder, and also featured as a Top Product by Constructech Magazine. For more information, please visit

About ECI

ECI Software Solutions provides industry-specific business software solutions and services, focusing on cloud-based technologies. For 30+ years, ECI has served small to medium-sized manufacturing, wholesale/retail distribution, building and construction and field service organizations. Privately held, ECI is headquartered in Fort Worth, Texas, USA, with offices throughout the U.S., Canada, Mexico, England, the Netherlands, Norway, and Australia. For information, email, visit or call (800) 959-3367.

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