Trusted ERP software for homebuilders and developers

Lasso is amazing!!

It has helped us streamline our follow-up, and makes reporting a lot easier. There are so many features that we use daily. AMAZING!!!

– Anna Kelly Hoffpauir, CBH Homes

Better Lead Management

  • Capture every lead automatically and instantly distribute every lead to sales.
  • Communicate with prospects faster and with laser focus.
  • Get instant alerts emailed to you whenever a prospect returns to your website.
  • You never have to worry about forgetting with automated follow up and future activities always at your fingertips.
  • View prospect profiles, key notes, and complete history anytime, anywhere.

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Lasso Lead Management

Integrated Sales Process

  • Set and forget it with fully automated tasks and activities for more effective follow-up.
  • Use different processes to nurture prospects at different stages in the buying cycle.
  • Use your unique sales methodology or utilize our proven processes and templates.
  • An OSC’s dream come true – perfect for hundreds or thousands of unique leads per month.
  • Differentiate yourself with personalized, timely, consistent, professional follow-up.

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Lasso Integrated Sales Process

Lead Intelligence That Gives You an Edge

  • Be instantly alerted every time a prospect returns to your website or via an email link.
  • Gain insights into the unique interests of each prospect whenever on your website.
  • Personalize your follow-up by leveraging what pages they are viewing.
  • Minimize your cost per lead (and sale) by pinpointing which media delivers the best leads.

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Lead Management Intelligence

Smarter Email Marketing

  • Smarter because there’s no need for the cost of a separate email marketing service.
  • Attach email templates to an automated sales process or 1:1 messages.
  • Easily create fully mobile friendly responsive messages that look great on any device.
  • Set it and forget it with campaign management. Send emails at the best time of the day or week.
  • View open, click-through, and referral rates, plus content that’s getting the best response.

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Smart Email Editor

Connect Other Systems via our API

  • Reduce data entry, save time, improve accuracy, streamline processes.
  • Automatically sync prospect and buyer info with your other key business systems.
  • Use for targeted marketing/SMS campaigns.
  • Create multi-part registration forms.
  • Manage duplicates before they enter Lasso.

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Lasso API

Detailed Reporting

  • Get the data you need to make timely informed decisions, wherever you are.
  • Reports are delivered directly to those who need it – when they need it – effortlessly.
  • Yes. There’s a report for that, or we can work with you to make one tailored to your needs.

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Detailed Reporting

Get Started Fast

  • For teams with 100s of users or as small as one OSC…or anywhere in between.
  • Your own dedicated client manager, plus helpful client support specialists.
  • We’ll assess your unique needs and personalize Lasso distinctly for you.
  • We’ll get you setup and trained quickly so you start seeing the benefits in weeks.
  • Plus ongoing user training, how-to guides, educational webinars, and more.

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Fast Start Implementation

What Our Clients Say

Tricia Brennan

Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use.

Tricia Brennan
Vice President, Brennan Builders

Chris Hartley

We have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.

Chris Hartley
VP of Sales & Marketing, Dunhill & Nathan Carlisle Homes

Dianne Gordonn

Within three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.

Dianne Gordonn
General Manager, Rose & Womble

Find Out Why Lasso is the #1 CRM for New Home Sales

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