Marketing and Customer Loyalty
Effectively marketing your company and driving customer loyalty is arguably one of the most important parts of a successful business. Smaller, independent organizations have a fraction of the marketing budget of their big box competitors, so customer satisfaction and loyalty have an even greater impact on the bottom-line.
- In fact, according to the Harvard Business Review, studies show that acquiring a new customer is five to 25 times more expensive than retaining the ones you already have.
- The Gartner Group found that 20% of your loyal customers generate 80% of your profits.
Spruce has many ways to help you retain customers and capture a greater share of wallet, without busting your marketing budget!