When Sales Are Hard: The Connected Builder Advantage
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- Date and time:
- October 14, 2026 | 1:00 pm
About the Webinar
Selling new homes in a challenging market takes more than generating leads. It requires connected teams, better visibility into buyer behavior, and technology that helps sales and marketing work together from first interaction through contract.
Join homebuilding leaders Caroline Ashe of Ivey Homes and Carrie Davis of Ladera Living for a candid roundtable conversation hosted by Sara Williams of ECI Software Solutions. Together, they’ll explore how today’s builders are adapting their sales and marketing strategies, with Caroline and Carrie sharing real world experiences using connected technology to capture buyer interest, create more meaningful sales conversations, and guide prospects through the homebuying journey.
Sara will guide the discussion around the challenges builders are facing, how selling has changed, and where connected technology can make the biggest difference. The conversation will explore how tools including Lasso, LotVue, InSearch, and the broader ECI ecosystem can help builders connect their digital experience with their sales process, uncover gaps, and make smarter decisions in a changing market. You’ll also hear perspectives on evolving buyer expectations, online visibility, AI discoverability, reviews, video, and the tools these leaders rely on beyond ECI.
Meet the Speakers
Sara Williams
With more than two decades of experience in the new home industry, Sara Williams has worked across sales, marketing, executive leadership, and technology. She has trained and mentored hundreds of builders, developers, and proptech professionals, with a focus on helping organizations improve operations, strengthen customer experience, and adopt smarter systems. Today, she partners with builders across the United States and Canada to help connect platforms, modernize operations, and drive sustainable growth.
Caroline Ashe
Caroline Ashe is the Sales & Marketing Director at Ivey Homes, a private regional builder developer with a 40 year legacy of homebuilding in the Augusta River Region. She has spent over two decades shaping the real estate and new homes sales and marketing landscape. She leads Ivey Homes’ advertising, PR, and community outreach efforts, along with the coaching and growth of its sales and marketing teams. Caroline has also driven award winning connected builder initiatives, including an NAHB Gold Award winning charity campaign and Buy Ivey, Build Community, a giving program that has raised more than $250,000 for local causes. She serves on the boards of the Home Builders Association of Aiken Augusta and chairs the local Sales & Marketing Council.
Carrie Davis
Carrie Davis is the Marketing Manager at Ladera Living and brings 20 years of experience in the homebuilding industry. Her career has spanned multiple areas of homebuilding, including sales, design and marketing, giving her a broad perspective on the buyer journey. Carrie is passionate about marketing analytics, thoughtful strategy, experiential education, servant leadership and collaboration.
