Customer Success Story : Beacon Homes
Hear how Lasso CRM improved lead conversion for Beacon Homes and left no lead behind
Beth shares how Lasso CRM has transformed their lead management process, leading to significant improvements in lead conversion and overall sales performance.
Challenges
- Managing a high volume of leads and ensuring none are lost in the process.
- Maintaining effective communication with all leads, especially those that are not immediately ready to buy.
- Integrating various technology products to streamline operations and improve efficiency.
Results
- Significant improvement in lead conversion rates, especially for "B" and "C" leads requiring regular nurturing.
- Successful re-engagement of old leads in the system, resulting in a notable increase in sales.
- Enhanced sales team management and technology integration, leading to a more streamlined and efficient workflow.
- High satisfaction with Lasso CRM's integration with other ECI products, which simplifies their technology stack.
- Strong endorsement of Lasso CRM for its industry-specific design and exceptional customer support.
"I can't imagine managing my sales team or selling without Lasso. We would lose a huge percentage of our sales." - Beth Byrd, director of sales & marketing, Beacon Homes
Lasso has significantly improved lead conversion for Beacon Homes. Whether managing B or C leads that need nurturing or resurrecting old leads in your system, Lasso ensures that no lead is left behind.
Lead Management
Capture every lead, and you’ve already won. Respond faster with all the prospect’s contact information at your fingertips.
Automated Sales Process
Fully automated follow-up processes allow for faster responses and higher conversions.
Smarter Email Marketing
Produce more engaging email marketing campaigns, newsletters, and templates without the need for a separate email marketing service.
Connect all your business systems
Use Lasso’s general and pre-built APIs to connect with a variety of web forms, marketing engagement, accounting, construction/ERP, and selections/contract management systems.
“Lasso is a fantastic way for you to boost your sales and give your customers a better experience.”
“I'd absolutely recommend Lasso to others. It's a product designed for our industry. Their team understands what we do that's really unique. They are the most responsive, caring, kind people who really want to understand their customers.”
Get up and personal with Lasso CRM
Lasso CRM makes it easier for you to communicate with home buyers and build relationships so you can sell more homes, faster.