Events - Residential Construction - Lasso CRM

Customer 360 | 2026 Product Updates and What's Ahead

Presenters: Terrell Turner, Customer & Partner Marketing Manager ; Bob Cain, Industry President, Residential Home Construction ; Monica Wheaton, VP of Customer Success ; Swarupa Ellamaraju, VP of Product Management ; Jared Johnson, Product Manager II ; Laura Portz, Principal Product Manager ; Beth Postrozny, Product Manager II

We know summer is busy. Between the selling season, keeping pace with production, and working to get homes started and...

Closing The Gap: The Hidden Leak In Your Sales Funnel 

Presenter: Sara Williams, Senior Sales Engineer

Most builders do not have a lead problem. They have a gap problem. Sara Williams breaks down the four gaps standing...

From Emotional Experience to AI Influence: How Home Builder Websites Must Evolve to Stay Visible

Presenter: Greg Bray, President | Blue Tangerine

Home builder websites still need to create the emotional connection that turns interest into action. But that is no longer...

How to Create Sales Habits for Long-Term Success in 2026

The market is less predictable, buyers are more cautious, and traditional sales tactics are no longer enough. In this...

Signals Over Stats: What Homebuyer Website Behavior Is Telling You About 2026 Demand

As media costs rise and buyer journeys grow longer, traditional website metrics like traffic, form fills, and bounce rate...

The Homebuilding Hot Seat: Navigate the 2026 Residential Construction Shift

Residential construction is entering a transformative era. The fastest-growing builders are not just weathering change....

Fix the Gaps and Fuel the Sale: Mystery Shop Findings Every Builder Needs

Presenters: Leah Fellows, Founder, National Trainer ; Carol Morgan, Founder & President

Are your leads slipping through the cracks and you don’t even know it?Join Leah Fellows of Blue Gypsy Inc. and Carol...

The Survey Goldmine: Turn Feedback Into Stronger Systems and Teams

Presenter: Camille Jenkins, Camille's Keys, LLC

If you’re only using surveys to track scores, you’re missing the biggest opportunity in your entire customer journey. As...

Leading Through Change: How to Keep Teams Aligned and Agile

Presenter: Lisa Armstrong, Launch Pad Leadership

This year hasn’t been easy for builders. Slower sales, shifting buyer expectations, and tighter margins have made it...