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    Survey Success Redefined: Beyond the Benchmark of 10

    ON-DEMAND WEBINAR

    About the event

    Surveys' effectiveness in understanding home buyers' needs and experiences hinges on their design and implementation.

    In this webinar, Michael Landers, global director of Culture Crossing, will critically examine the shortcomings of current survey methodologies, highlighting key issues that undermine their accuracy, reliability, and usefulness.

    We will explore:

    • The concept of a '10' as a benchmark for success in surveys, discussing how inherent question bias can skew results and lead to misleading conclusions
    • Lack of specificity in defining terms can create confusion and render responses ambiguous.
    • Importance of the cadence and method of soliciting survey responses
    • Impact of poorly constructed questions on the quality of data collected

    This session aims to provide valuable guidance for homebuilders and sellers seeking to refine their survey strategies. This will ultimately lead to better customer success and improved practices in the housing market.

    Meet the speaker

    Michael Landers

    Global Director, Culture Crossing

    Michael Landers is the founder and president of Culture Crossing Inc., a global boutique consultancy dedicated to consciously empowering organizations to reach their full human potential. His workshops, seminars, and speaking events have drawn more than 125,000 people on five continents. He is also the author of the bestselling book "Culture Crossing," the essential primer to working, living, and thriving in today’s increasingly multicultural marketplace and communities, and the recently released "Present Company: Cultivating Cultures of High Performance in Teams and Organizations."