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    People Over Process: The Hidden Sales Killer You Didn’t See Coming

    ON-DEMAND WEBINAR

    About the event

    Is your sales process actually “losing" you deals? What if following the "right" steps is actually pushing buyers away? 

    Ryan Taft of Impact Eighty-Eight exposes the "dark side" of traditional sales training. Discover the missing skill that separates top-performing sales teams from the rest—and why even a bad mystery shop score doesn’t have to mean lost revenue.

    If you're ready to unlock more conversions and create an unstoppable sales force, this is a must-see session!

    Meet the speaker

    Ryan Taft

    Impact Eighty-Eight

    Ryan Taft is an accomplished speaker, author, and sales expert renowned for his passion in helping individuals achieve breakthrough results in sales, business, and life. With over 20 years of experience, he has profoundly impacted the new home sales industry. In 2024, Ryan founded Impact Eighty-Eight, a training and performance improvement company, where he collaborates with top home builders nationwide. Drawing on his expertise in human performance, psychology, and sales skills development, Ryan delivers engaging training experiences that drive teams to achieve peak performance at all levels. Ryan is the author of The Sales Cure and StoryGetter, and co-author of Buying the Experience and Tougher Market New Home Sales. He frequently contributes to industry publications, blogs, and podcasts.