
To be competitive, home builders need an innovative CRM sales and marketing technology specifically designed for the residential construction industry.

Lasso CRM for homebuilders to manage and nurture leads, increase new home sales and stay organized in the busy and slow times so no lead gets left behind.

Meet Kelly Rushin, Lasso’s OCS of the Month. Get actionable insights from her career path, challenges, and successful closing techniques.

Lasso CRM is a purpose-built CRM for manufactured & mobile homes. Experience its tailored features to optimize operations, enhance sales, and elevate customer service.

Get to know Sandy Miller, online home consultant for Silverpoint Homes. Learn her insights on the evolving role of OSCs and how to boost productivity.

CRM training is essential for home builders who want to close more deals. Learn the signs that your team needs more training and how to get them up to speed.

Learn how Tuskes Homes achieved 100% CRM adoption with Lasso by focusing on company culture, investing in team members, and enforcing system usage.

Shelley Serface, OSC of the month, from New Tradition Homes, Vancouver, shares resources, advice, & challenges for new OSCs in online sales counseling.

As summer approaches, its time for real estate developers to renew their CRM. Here are 7 CRM hygiene tasks to streamline & renew their database. Learn more!

Find podcasts, webinars, books, & social groups to help you improve your ecommerce management skills. Ideal for new home sales & marketers. Read on!

In this RHC Roundtable, industry leaders share valuable insights on industry trends, tech advancements, & tactics for staying ahead in home building. Read on!

Challenges facing the residential home construction industry in 2023 include land shortages, supply chain issues, & labor shortages. Read the full report.