
With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home sales in 2024.

With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in 2024

In the world of sales, especially in homebuilding, there's a constant truth we can't ignore: the market is always doing something. It’s up, down, or sideways, but it’s...

Convert more homebuyers by showcasing design studios and curated collections that highlight lifestyle, personalization, and emotion-driven choices.

We know that sales and marketing alignment is key for a builder to succeed. When sales and marketing align, sales increase, the sales cycle gets shorter, and conversion...

Whitney Ghere, November's OSC of the Month at Lasso, discusses the impact of AI/ChatGPT, training resources, and gives advice for new OSCs in South Louisiana.

To be competitive, home builders need an innovative CRM sales and marketing technology specifically designed for the residential construction industry.

Lasso CRM for homebuilders to manage and nurture leads, increase new home sales and stay organized in the busy and slow times so no lead gets left behind.

Meet Kelly Rushin, Lasso’s OCS of the Month. Get actionable insights from her career path, challenges, and successful closing techniques.

Lasso CRM is a purpose-built CRM for manufactured & mobile homes. Experience its tailored features to optimize operations, enhance sales, and elevate customer service.

Get to know Sandy Miller, online home consultant for Silverpoint Homes. Learn her insights on the evolving role of OSCs and how to boost productivity.

CRM training is essential for home builders who want to close more deals. Learn the signs that your team needs more training and how to get them up to speed.