OSC Of The Month: Leigh Williams

Lasso’s OSC of the Month for March is Leigh Williams, online sales consultant with Bishard Homes, a homebuilder in Virginia Beach, Va. In this interview, Leigh shares her path to becoming an OSC, her “go-to” resources for training and support, and her productivity hacks.

ECI: What was your career path to becoming an OSC?

Leigh Williams (LW): Before becoming the OSC at Bishard Homes, I was not in sales, I was a high school math teacher for Virginia Beach City Public Schools for five years. Bishard Homes was started by two brothers, one of whom is my dad. When I felt the need for a change in my career, I inquired if anything was available, and right around that time, the company was starting its in-house sales team. The rest is history, and I’ve been working for Bishard for almost three years as the OSC.

ECI: How have you seen online home sales change in the last few years?

LW: I have not been in online sales for long. When I started, we were still in the COVID-19 era, where only the highly qualified leads were booked for appointments, which was busy. However, discipline and the basic sales processes for an OSC are essential to success in the current market.

ECI: What are your most important tech tools in your role?

LW: Without a doubt, Lasso and CallRail are key for my role.

ECI: Who are your "go-to" training and/or support resources?

LW: The Sales and Marketing team at Bishard is my number one support. We collaborate well and do whatever we need as a team to get the job done and help each other. The Do You Convert (DYC) team has great training resources and coaches!

ECI: Do you have a productivity hack you'd like to share?

LW: I have two "hacks" that I use. First, I time-block my day, and second, I have created a daily, weekly, and monthly habit tracker to keep up with the essential tasks of the OSC.

ECI: Do you have any specific successes you'd like to highlight?

LW: I love seeing an aged lead go to contract. We recently had someone go to a contract that our team has worked with for a couple of years at one of our communities.

ECI: What are your favorite activities to do outside of work?

LW: Spend time with my family and spend time at the beach

ECI: What are you reading/watching(binging)?

LW: My husband and I are watching “The Mentalist.”