Lasso CRM’s New Microsoft And Google Calendar Integrations

Great news for homebuilder sales teams: Lasso CRM now connects directly with Microsoft and Google Calendar. Whether you currently use Lasso CRM or consider it, this integration simplifies scheduling and helps your sales team stay organized. 

Why calendar integration matters in homebuilding 

If you're managing appointments across different calendars, you're losing valuable time. Industry data from 2025 highlights how critical it is to respond quickly and effectively to potential buyers: 

• 26% of homebuilders still aren't following up on leads promptly.
• 13% of home sales professionals didn’t send a single personalized email to their leads last year, causing lost opportunities and driving buyers to competitors. 

Mismanaged scheduling isn’t just an inconvenience—it can cost you sales. Missed or double-booked appointments hurt your credibility and reduce buyers' trust in your ability to deliver a smooth home-buying experience. 

By integrating your calendars with Lasso CRM, you can fix these scheduling headaches, giving your team more time to focus on connecting with buyers instead of managing appointments. 

What you'll get with the new integration 

Here's exactly how the integration helps your day-to-day workflow: 

• Automatic sync: When you schedule or update an appointment in Lasso CRM, it appears on your Microsoft or Google Calendar. No more manual entries or double-checking.
• One clear view: All appointments appear neatly organized in a single calendar inside Lasso CRM, making your daily planning straightforward.
• Fewer mistakes: Eliminating manual calendar updates reduces errors, missed meetings, and confusion among your sales team.

• Buyer-friendly scheduling: Allow buyers to set appointments based on your real-time availability (in Microsoft Bookings), improving their satisfaction and your follow-up success. 

   

Homebuilding sales trends to consider 

In today's market, speed and accuracy matter more than ever. Buyers expect prompt, accurate responses. Recent data shows that home sales teams who respond to leads within five minutes are 100 times more likely to reach the buyer and significantly more likely to convert those leads into sales. Optimizing your calendar management directly supports faster, more reliable responses, giving your team a competitive edge. 

Setting up is quick and easy 

Getting started takes only minutes: 

• For Microsoft: After a one-time setup from your Microsoft administrator, simply authenticate your account, pick your booking page, and your calendars will connect. Appointments set in Lasso will automatically appear in Microsoft.
• For Google Calendar: Log into your Google account, go to Lasso CRM’s integration settings, and select your calendar. All appointments created or modified in Lasso will automatically sync to your Google Calendar. 

Get started now 

Simplify your appointment scheduling and make the most of every sales opportunity: 

1. Log into your Lasso CRM account.
2. Navigate to the Project Admin section and select Integration Configuration.
3. Follow the simple, step-by-step instructions for your preferred calendar (Microsoft or Google Calendar). 

Start today, improve your team's efficiency, and ensure you're not missing critical opportunities to connect with potential homebuyers. 

Not using a CRM built for homebuilding sales teams? Reach out to the Lasso CRM team today to discover how a tailor-made CRM maximizes your home sales.