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Mobile commerce (mcommerce) sales are projected to account for 45 percent of total US ecommerce sales in 2019, and B2B represents one of mcommerce’s fastest-growing segments. This is because B2B buyers are consumers as well, and they are looking for the same internet buying experience in their business purchasing as with their ecommerce experience.
The savviest SMB merchants are seizing on this knowledge to grab market share by switching to a mobile-first mcommerce strategy. They recognize that widespread adoption of mobile has strong implications for how they will reach buyers and the future of their businesses. The time to act is now. SMBs must have mobile-responsive websites with best-of-breed user experience features.
What B2B users consider to be a satisfying experience is a continually moving target. So it makes sense to use a turnkey ecommerce/mcommerce solution that offers the features B2B buyers in your industry expect now, and continually improves as their needs change. A Kinvey report estimates the average mobile app development cost to be $270K so the best way to achieve a true mobile-friendly ecommerce experience may be from your existing ERP software and ecommerce provider.
Ecommerce websites that are not specifically designed to support and enhance the mobile experience have fatal flaws that include:
B2B mcommerce stands at the intersection of many trends, from widespread smartphone adoption and use in professional settings, to ever-increasing expectations for user experience and buyer capabilities. Today’s B2B buyers are younger and more digitally savvy than ever before, and they are also less price conscious when vendors meet their needs. All of these factors combine to make today the right time to invest in mcommerce for your business.
ECI’s Digital Services now offers mobile responsive design so that you can provide the ideal mcommerce user experience to your customers. Learn more by reading Ecommerce Optimization is Crucial to Remaining Competitive.
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About the Author