Big Ideas for Small Businesses Industry experts offer tips on using your software and managing every aspect of your business from sales and marketing to human resources and payment processing. + Page 27

367 articles

Select an Industry

Select a Product

Select a Category

Smiling office worker wearing a headset at a computer, with colleagues collaborating in the background.

4/15/2019—ECI Staff

Measuring Managed Print Services (MPS) Success: 5 KPIs to Track

Here are five key performance indicators (KPIs) to gauge the success of your managed print services (MPS) program.

4/15/2019—ECI Staff

Top 5 Benefits of Managed Print Services (MPS) for End Users

Here are five end user benefits for a managed print services (MPS) program, from remote equipment monitoring to automation of supplies ordering.

4/12/2019—Darrin Smith

Diffusing the Bomb: Understanding Anger

Business owners, managers, and staff, in order to diffuse a confrontation with a customer, it’s important to understand how the brain works in such a scenario.

4/5/2019—Jenna Guy

Creating Your Buyer Personas

What is a buyer persona? Read this post to learn about what buyer personas are and how these customer representations will help you segment your marketing database, so you...

3/27/2019—Matt Lippe

2019 SMB Mobile and Digital Technology Trends

Growth in mobile applications, technologies, and adoption rates portend a coming digital transformation in the ways SMBs conduct business.

Sales Strategies

Business Growth

3/14/2019—Jack Farris

Are You Really Selling Your Products to the Correct Buyer?

Your communications need to address the unique profiles of the groups and individuals to which you sell and must factor in generational preferences.

Cloud-Computing

Business Growth

3/6/2019—ECI Staff Contributors

3 barriers to cloud adoption for SMBs and why they shouldn’t matter

The cloud can alleviate the daily stresses of monitoring data security, housing expensive hardware and dedicating teams to maintain it all.

Cloud-Computing

3/2/2019—ECI Staff

Considering Artificial Intelligence and Machine Learning Technologies? Be Curious but Wary.

Is your business considering adopting artificial intelligence (AI) and machine learning technologies (ML)? Be wary of the hype machine, and be inquisitive.