Big Ideas for Small Businesses Industry experts offer tips on using your software and managing every aspect of your business from sales and marketing to human resources and payment processing. + Page 27
Diffusing the Bomb: Understanding Anger
Business owners, managers, and staff, in order to diffuse a confrontation with a customer, it’s important to understand how the brain works in such a scenario.
Creating Your Buyer Personas
What is a buyer persona? Read this post to learn about what buyer personas are and how these customer representations will help you segment your marketing database, so you...
2019 SMB Mobile and Digital Technology Trends
Growth in mobile applications, technologies, and adoption rates portend a coming digital transformation in the ways SMBs conduct business.
Are You Really Selling Your Products to the Correct Buyer?
Your communications need to address the unique profiles of the groups and individuals to which you sell and must factor in generational preferences.
3 barriers to cloud adoption for SMBs and why they shouldn’t matter
The cloud can alleviate the daily stresses of monitoring data security, housing expensive hardware and dedicating teams to maintain it all.
Considering Artificial Intelligence and Machine Learning Technologies? Be Curious but Wary.
Is your business considering adopting artificial intelligence (AI) and machine learning technologies (ML)? Be wary of the hype machine, and be inquisitive.
Build Your Brand with Thought Leadership
To build your brand, becoming a thought leader is one of the best and least expensive ways to reach out to your local community.
Creative Freelancers Make Marketing Projects Perfect
Finding the right freelance talent takes time, there have never been so many valuable resources at your disposal as there are today. Here are the top three advantages to...
6 Essentials for an Effective Marketing Strategy
Here are six essentials of an effective SMB marketing strategy, regardless of whether you have a small budget or endless resources.
Attract Media Attention for Your Business with Press-Worthy News
Learn how your business can attract media attention for free, including press-worthy news ideas, from new hires to community events. Boost your business publicity.
Usability Testing Boosts Website Traffic
Usability testing can mitigate the blinding of effects of familiarity with your website, and help you discover the culprits for visitor attrition.
10 Email Practices to Avoid
To reduce the chances of your emails being sent straight to the junk folder, the post offers 10 email best practices to avoid.
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