Take Your OSC Program to the Next Level

I think we can all agree that the online sales role has flourished this last year. Now it’s time to take your program to the next level.

Next level means: shifting from appointment setters to getters, improving customer experience, and focusing on being proactive with the big 3….Personalized response, qualifying, and customer nurturing.

Personalized Response

I’m not talking about auto responses or templated text messaging. Execute the trifecta…Immediately pick up the phone to engage and address the customer’s interest, send a personalized email acknowledging their inquiry, and text a personalized message introducing yourself.

Qualifying

Go scuba diving with your customers. Address the 5 qualifying areas focusing on them. No more info dumping on what you have or what you don’t have. Shift the focus to learning about your customer and how you can best help them navigate THEIR options and set clear expectations. The goal is to provide a seamless customer experience and make buying a home with you as easy as possible.

Customer Nurturing

Notice I didn’t say prospecting. A lead becomes your customer when they fill out a form or call or text you. We have to continue to stay with them on their journey by monthly follow up. Go beyond blanketed e-blasts and create segmented and targeted outreach to verify interest and check in with them.

Next level also means having the right person in the seat. It’s not simply about filling this role, setting appointments, and getting leads, but rather the ability to take care of your customers while producing results that make sense and ultimately achieve your company goals.

So, let’s dominate 2022 (as my son Sam says) and level up your online sales program to the “next episode” (as Dr. Dre says)!