Mobile Apps Will Change the Marketing Landscape

Today, every company has its own app – buyers expect it and want it. People have their smartphones on them 24/7 and they love the simplicity they offer them. No one wants to go to Safari, then to Google, then to the Starbucks website to find the daily deals. They want to tap on the app and have the information immediately. With an app you earn valuable real estate on the buyer’s smartphone.  If you don’t have an app, your competition is beating you and you will be stuck playing catch up.

Targeted Marketing Using Push Notifications

While email is one of the most popular ways to reach and communicate with your buyer, there are challenges with open and click rates and general email fatigue. By incorporating push notifications via an app builders can see the following benefits:

• Push notifications have an opening rate of 90%
• Their opening rate is 50% higher than that of email marketing
• The click rate is 7 times higher than that of email marketing
• 70% feel that push notifications are useful
• 55% to 60% of app users agree to receive push notifications
• 53% share their location
• 52% look for relevant information and offers in the push notifications they receive
• 40% interact with push notifications within one hour of receiving them

(Click here for the full site and statistics)

Now, I’m not suggesting that we abandon email marketing campaigns. In fact, we need to continue them but builders need to work smarter not harder. By pulling buyer analytics from apps we can build a targeted email marketing list. This allows builders to push email campaigns that are targeted to what buyers are looking for.

Target the Right Buyer

Facebook and Instagram have made a fortune out of providing users with products that they are seeking. Why don’t builders do the same? If you have an interested buyer that is looking for a 3 bedroom, 2 bath, 2 car garage home in the $350K price range, why would you send them info on a 6 bedroom, 4 bath, 3 car garage home in the $550k price range? You shouldn’t right? Using buyer analytics pulled from apps you can target the right buyer. Marketing efforts will be ignored if the buyer isn’t receiving information relevant to them. By providing relevant information you’re offering a better buyer experience and a reason for your buyers to come back.

Having an app will be the best decision you make this year, it was for Perfection Builders!