Believe in a Bright 2022

So I admit it, when the good people at Lasso CRM asked me to write a blog for the new year, my intuitive brain immediately thought of the fictional TV character with the same last name. I have never seen a show that appealed to all demographics, genders, and regions of the country so well. For those that haven’t watched yet, Ted Lasso, deftly played by Jason Sudeikis, is an American Football coach, hired to lead an English soccer team. In spite of knowing almost nothing about English “football”, Coach Lasso is a perennial optimist, and slowly wins over the hearts and souls of a nation of doubters. Let’s look at three simple Ted Lasso tips that can serve us all in 2022.

Believe

This is printed above the training room door at the fictional team of AFC Richmond and is also the first rule of selling and creating the perfect client experience. As part of a new home sales team, our credo should always be:

“Believe in yourself, and your homes, and that by helping your clients to move in, they will be enriching their lives.”

This belief system is the core that drives all top salespeople and winning teams.

Think and Be Positive

Ted Lasso shows us that pragmatic optimism isn’t wishing for a world of unicorns and rainbows, it’s thinking positively and then taking action. The best New Home salespeople are natural born optimists. We have an inherent belief that we are helping our clients make the best decisions, and we also don’t allow ourselves to wallow in self-pity when we lose a sale.

According to Research by Tali Short, professor of cognitive Neuro Science: “Optimists are 40% more likely to receive a promotion this coming year than pessimists.” Tony Schwartz, President of The Energy Project, states that: “Optimistic salespeople outsell their pessimistic counterparts by 56%.”

We know that bad things happen to all of us, but it’s how you choose to deal with this adversity that defines us. Keller Williams Realty teaches that when you lose a sale, have a “two second funeral”, and then move on.

Create a Special Experience

Spoiler alert, Ted Lasso wins over his tough-minded boss played by Hannah Waddingham, by baking her shortbread cookies every night, and then hand delivering them, in a delightful pink box each morning. This is a great metaphor for new home sales; by surprising our clients, caring about the details, and going the extra mile for them.

For example, most of us are impacted by supply chain issues causing delays. One of the teams I work with (Alvarez Construction out of Baton Rouge, LA) have each salesperson shoot a short video on their phones every single week and send it to their clients with an email update. I recently had the pleasure of watching a video from each salesperson and was thoroughly charmed by their enthusiasm. Often, the salespeople have no progress to report, however their clients are grateful for this proactive and creative weekly Vlog. As a result, clients feel connected to their salesperson, and therefore handle unfortunate news far more graciously.

So in 2022 with the market normalizing, let’s roll up our sleeves and learn from the indomitable Ted Lasso. Believe in yourself and your builder. Think and be positive, always looking for the best in each situation and see what you can learn. Finally strive to create an extra ordinary experience for your clients. Do all of this, and 2022 will be your breakthrough year for personal development and success.