Become the Rainmaker

Let’s face it, 2021 was a year of frenzy and frustration for not only our prospects and buyers, but our sales associates, sales leaders, and suppliers! From lack of inventory, supply chain delays, never-ending price increases, to the ongoing effects of COVID, labor shortages, and a huge increase in demand, we were all left feeling a little frenzied and frustrated.

If 2021 was the year of frenzy and frustration, 2022 will be the year of getting “Back to the Basics”. We need to take what we learned in 2021 and incorporate these new selling dynamics in 2022 while at the same time returning to the basics of Selling 101.

In new home sales, it is imperative that we communicate daily with our prospects, buyers, Realtors, and team members. This past year, we spent much of our time being REACTIVE to our circumstances. In 2022, I challenge you to become PROACTIVE. As the old adage goes, we can’t control our circumstances, but we can control how we respond to them. It’s time to become the rainmaker!

By definition, a rainmaker is a person whose influence can initiate progress or ensure success. They are typically the ‘go to’ person within the organization. They are master communicators, problem solvers, and idea initiators. Rainmakers make things happen! Here are some traits of a rainmaker salesperson:

1. Motivated Go-getters

2. Excellent Listeners & Problem Solvers

3. Master Communicators

4. Relationship Builders

5. Focused on customers’ needs, not their own

2022 is the Year of the Rainmaker. Let’s go make it RAIN!