Spruce eCommerce: Customer Account Portal & Ecommerce
Deliver a Modern Online Experience with Spruce eCommerce
Connect with customers 24/7 through a convenient account management or online shopping portal, fully integrated with Spruce. Allow them to pay bills online, view order history, or browse and shop products while delivering the same high-quality service they expect.
Streamline invoicing and payments
For independent LBM dealers that need consistent and timely cash flow but struggle with resources for invoicing and collecting payments, Spruce eCommerce offers a cloud-based account management dashboard directly connected to Spruce:
- Allow customers to track orders in real-time, from anywhere
- Provide payment options that save you and your customers time and money
- Fast implementation = Fast ROI
- Eliminate human error with automated payment options, discounting, and ACH
Fast Implementation and ROI
If you're not ready to upload your entire inventory in one go, no problem. Start small. Scale as you go. It's a proven path with real ROI. Begin with something that makes an impact: set up an online account management dashboard for your commercial customers. It’s a simple step that can seriously level up your customer service.
- Allow for online account management features, thus streamlining the implementation process
- Benefit early by getting paid faster and more efficiently
- Accelerate your return on investment in ecommerce
Control your Journey
Create a custom ordering experience that helps everyone from your DIYers to your pro contractors. Together you can:
- Restrict what functions are available by customer role
- View or create custom quotes
- Build multiple carts for different jobs
- Generate custom quick lists for similar jobs
- Schedule pickup and delivery with custom restrictions or parameters by role
Inventory and AR connected to Spruce
Spruce eCommerce has a proven, direct connection with Spruce. With these connected systems, you can create a virtual extension of your branch. Avoid manual entry and rekeying of data with:
- Branch-level inventory counts
- Transactions and order history
- Pricing
- Invoices and statements
All in real-time.
Allow customers to browse or purchase online
Empower your customers to make the best buying decisions. Control what you sell online and how you sell it. We’ve made it easy with:
- Build your own products feature
- Intelligent merchandising tools you control
- Product overlay functionality
- Enhanced product attributes and filters
- Industry-specific PIM system
Get noticed and stay competitive with a custom online presence and marketing
Provide a research platform for existing and new customers to find your business and learn about your competitive advantage. According to Schneider Research, 74% of B2B or commercial buyers prefer to research inventory and availability online before making a purchase in store (or over the phone).
- Option for a fully custom website design or out-of-the-box templates
- Growth-driven design services
- Digital marketing campaigns
- Automated ecommerce workflows
Full control of what you chose to sell online and allow in-store pickup
Let your customers buy how they want: online, in-store, or somewhere in between. With buy online, pick up in store (BOPIS), you control the process and boost digital and brick-and-mortar sales. Spruce eCommerce makes it happen with:
- In-store pickup checkout option
- In-store pickup availability by branch location
- Automated order emails to selected in-store pick branch
- Custom checkout and thank you page instructions
“It extends our business outside of our normal opening hours so we effectively have a 24/7 offering. We couldn't be without it now.”
Take advantage of powerful ecommerce, built specifically for the LBM industry.
Features that deliver a quality online shopping experience
Quote Builder
Give customers even more incentive to buy from you by allowing them to build custom quotes in just seconds.
Customer Segmentation
Customize the shopping experience by controlling the products, pricing, merchandising, and banners you want customers to see.
Flexible Pricing Options
Display live pricing directly from Spruce, with the ability to set up contract pricing or display special pricing for guests.
Web Design Services
Our in-house marketing and web design teams can help customers navigate your new site and drive more traffic to your store.
Quickly Bring Products Online
Get access to multiple sources of product content, such as product imports and an industry-specific PIM system, or build your own products.
Enhanced Marketing Features
Promotions, targeted banners and merchandising, and more help get eyes on your site and convert browsers to customers.
Spruce eCommerce FAQs
What is Spruce eCommerce?
Spruce eCommerce is a best-in-class ecommerce solution that helps lumber, home and building supply retailers sell more online. The platform provides a modern website that allows customers to browse, add to cart, and purchase products in seconds.
What industries does Spruce eCommerce serve?
Spruce eCommerce serves a wide array of industries, including but not limited to:
- Lumber and building material dealers
- Window, door, and millwork showrooms
- Large hardware stores and home centers
- Kitchen and bath showrooms
Does Spruce eCommerce connect directly to Spruce?
Yes, Spruce eCommerce is directly connected to the Spruce database. Leveraging Spruce eCommerce allows you to connect to your business management software with:
- Branch-level inventory counts
- Transactions and order history
- Pricing
- Invoices and statements
Does Spruce eCommerce have an industry-specific PIM (product information management) system?
Yes. Spruce eCommerce has an industry-specific PIM system that houses enriched content that your customers need to make an informed buying decision. This allows you to seamlessly add products to your ecommerce storefront from within the platform.
What kind of procurement controls does Spruce eCommerce offer?
Spruce eCommerce offers procurement controls that include:
- Customer quote builder
- Quote management
- Multi-tier approval
- Budgets
- PO enforcement
- Cost centers
- Department dimensions
What pro contractor and LBM functionality does Spruce eCommerce have?
Spruce eCommerce was built for your LBM business. Below are just a few features included within the platform:
- User roles
- Live Spruce pricing
- Live branch-level inventory counts
- Custom quote builder
- Materials calculator
- Buy online, pick up in-store scheduler
- Delivery scheduler
- Search and merchandising controls
- Product and brand restrictions/prioritization
What marketing features does Spruce eCommerce have?
Spruce eCommerce has several built-in marketing tools, including:
- Abandoned carts
- Content pages
- Blog tool
- Drag and drop layouts
- Rewards & loyalty programs
- Badges
- Banners
- Customer segmentation
- Reports
- HubSpot and other marketing app integrations
Spruce eCommerce also has an in-house B2B website design and digital marketing team.
How much does Spruce eCommerce cost?
The cost of Spruce eCommerce varies based on several factors including the scope of implementation, company size, and customizations.The best way to receive an accurate quote is to schedule a Spruce eCommerce demo with one of our experts. We’ll guide you on your ecommerce journey.

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