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Custom-Built CRM for New Home Sales and Marketing

Lasso CRM makes it easier for people to do their daily tasks and routines, communicate, build relationships, and radically improve their results.

Lasso CRM Lead Management

Lead Management - Capture every lead, and you’ve already won

Accept lead registrations from virtually any source. Respond faster with all the prospect’s contact information at your fingertips. An organized system allows you to focus on what matters – the prospect. Tasks and activities are automated. You’ll receive notifications when it’s time to follow up.

Lasso CRM Automated Sales Process

Sales Process – Follow up faster and smarter.

Fully automated follow-up processes allow for faster responses and higher conversions. Convenient dashboard alerts will always remind you of the next steps. Create multiple follow-up processes to nurture prospects at different stages in their buying process — for both your onsite and online sales teams.

Lasso CRM Email Marketing

Smarter email marketing that produces results.

Produce more engaging email marketing campaigns, newsletters, and templates without the need for a separate email marketing service. Connect with your prospects at a deeper level by leveraging data in your CRM system. Track results and take immediate action when your prospects respond.

Lasso CRM Reporting

Analyze results and find important business information.

Quickly see your traffic, sales, and appointments across all your projects. Get answers to some commonly asked questions in your dashboards. Create, copy, save, and share dashboard templates with your team!

Lasso CRM Integrations and APIs

Integrations to connect all your business systems

Use Lasso’s general and pre-built APIs to connect with a variety of web forms, marketing engagement, accounting, construction/ERP, and selections/contract management systems. Connect your other systems using one of our pre-built integrations.

Lasso CRM Consulting Services

Let our consulting help convert more leads for you

The Lasso Consulting Team can improve lead generation, streamline your sales process, enhance your marketing materials, evolve your sales culture, and increase conversions.

Boost Homebuyer Conversions with Expert Video Tips

Learn how to close the gap on missed leads with proven strategies to speed up responses, personalize outreach, and drive more online inquiries.

Testimonials

Lasso CRM: Bill Panebianco

Pratt Home Builders

“Lasso not only increased their sales, but also their salespeople retention.”