Interview with Bob Rayman with Timberlake Homes
There are many different factors involved in running a successful homebuilding business, but one of the closest to the very top of the list has to be the ability to build win-win relationships with customers and prospects and then be able to convert those relationships into sales. Just ask Bob Rayman, Internet Sales Manager at Annapolis, Maryland-based Timberlake Homes.
Over the past 57 years, Timberlake has established a proud tradition in Maryland and Delaware of quality and value, both for production and design-build homes. Bob has played a role in the company’s growth for over 20 of those years and he knows firsthand just how important effective relationship building and management can be.
Lasso CRM takes customer communications from inefficient to automated
Since implementing the Lasso CRM solution from ECI in 2013, Bob and the Timberlake team have had access to a proven resource that has consistently delivered the support they need to keep those relationships strong and the company growing and profitable.
Says Bob, “With Lasso, Timberlake Homes can get its message out to the market effectively and efficiently!”
Bob still remembers those pre-Lasso days and the memories aren’t exactly pleasant. “We had to create all of our e-marketing messages on our own from scratch. When I wanted to send out follow-ups to promotions, I literally had to send them out one at time … mass e-blasts just weren’t an option.” Once Timberlake went live with Lasso, things got a whole lot better.
“Whether you’re sending out several thousand e-blasts or just 20 pieces to a target group, it’s the same either way,” says Bob. “You just click a button and they’re gone!”
And, Bob adds, Lasso’s extensive portfolio of marketing templates for e-blasts provides an invaluable starting point for just about any promotion, with flexibility and ease of use that makes getting information out so much easier.
The team tracks marketing metrics and sales activities for continual improvement
In addition, he says, Lasso also gives Timberlake the ability to track the effectiveness of their marketing efforts and identify the sources of traffic and appointments.
And all that represents just one aspect of the value Lasso brings to Timberlake Homes.
“Lasso is also a tremendous tool for our sales team to help them manage their time,” says Bob. “When I start work every day, the first thing I do is log in to Lasso to see my daily activities,” he reports. “Appointments, phone calls to make, emails to send out—they’re all there. “You don’t have to leave memos and reminders everywhere. With Lasso, all the information you need is right in front of you.”