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Closing the Gap Series: Episode 4

Digitally Engaging Today’s Online Homebuyers

Before they talk to sales, buyers are already forming opinions based on your website. Outdated PDFs, slow-loading galleries, and missing tools send the wrong message. This episode explores what digital-first buyers expect in 2025 and how the right online experience sets the tone for everything that follows.

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Is Your Website Helping or Hurting Your Sales?

Take the Mystery Shopper Quiz to assess your digital experience from the buyer’s point of view.