Closing the Gap Video Series:
Strategies to Improve Homebuyer Lead Conversion in 2025
The latest Mystery Shop uncovered major breakdowns in how builders manage online leads—from slow response times to one-size-fits-all follow-up. But the good news? These gaps are fixable.
In this five-part video series, we break down what today’s top-performing teams are doing differently. From improving response speed to delivering personalized buyer experiences, each episode offers practical insights to help you close the gap in your sales process.
Watch the full series below or start with the topic that matters most to you. Then, when you're ready, take the quiz to score your OSC program and get a step-by-step plan to improve.
Episode 1: Why Builders Lose Qualified Leads (and How to Fix It)
Too many builders spend big on lead gen, then lose buyers before a single call happens. In this episode, we unpack what the Mystery Shop revealed about response gaps, ownership issues, and why having an Online Sales Consultant (OSC) makes all the difference.
Episode 2: Improving Response Times to Capture More Leads
In 2024, 0% of builders responded to leads within the 5-minute window when conversion is highest. This episode explores how to speed up your process, set up instant alerts, and create autoresponders that actually work.
Episode 3: Practical Strategies to Personalize Buyer Follow-Up
Buyers don’t want more marketing emails—they want thoughtful follow-up. In this episode, we show how to personalize at scale using names, video, and simple CRM tools that make your messages feel human.
Episode 4: Digitally Engaging Today’s Online Homebuyers
Today’s buyers want to explore on their own before they ever talk to sales. This episode breaks down how tools like LotVue and Insearch make your website a true digital sales center—and help qualify buyers before they ever hit submit.
Episode 5: Blueprint for Integrated Lead Management
This final episode brings it all together. We’ll show how top builders are connecting people, process, and tech into one seamless system—so no lead falls through the cracks, and no opportunity is left on the table.
Want to know how your OSC program stacks up?
Take the quiz to get your score and receive a personalized plan to close the gap in your online sales process.