Lasso CRM: Customer Relationship Management Software For Homebuilders
Turn online interest into qualified buyers with Lasso CRM
Lasso CRM gives homebuilders the tools they need to capture, nurture, and convert more leads. So you can boost conversion rates, respond faster, and sell more homes fast.
higher lead-to-sale conversion
faster sales response times
designed for homebuilding sales and marketing teams
Streamline sales from first click to close
Generic CRMs require too much customization. Lasso CRM was built for homebuilding sales and marketing teams (in-house or agencies!) so your team can get started fast and focus on selling, not configuring.
Boost lead response and keep buyers engaged
Leverage drip campaigns, appointment scheduling, and automated responses to engage prospects at the perfect time. Sales teams stay in sync, no lead slips through.
Complete visibility into every sales touchpoint
Get real-time insight into your team’s performance, buyer activity, and marketing ROI with customizable dashboards and reports.
“CRMs that are not specifically made for builders don't function perfectly for what we need, so you have to recreate the wheel. [Lasso] is intuitive to what builders and sales teams need every day.”
Are you ready to hit quota every quarter?
Features that help you convert leads into homebuyers
Lead management
Automatically capture and assign leads from all your digital channels.
Email marketing
Send targeted emails and drip sequences branded for your communities.
Website tracking
Know which pages your leads visit and tailor follow-ups to their interests.
CRM Integrations
Connect with your website, ERP, and design studio tools.
Sales automation
Build workflows that match your process: lead rotation, auto-scheduling, and more.
Reporting & dashboards
Monitor team performance, track sales velocity, and analyze buyer behavior.
Appointment management
Simplify scheduling for OSCs, sales reps, and buyers.
Community workflows
Reflect real-world sales processes with templates for co-buyers, projects, and more.
Professional services
Get tailored advice and set up to boost your sales from industry-leading experts.
Lasso CRM FAQs
How does a Lasso CRM help with lead management and conversion rates for home builders?
Lasso is a powerful tool for home builders to manage their leads and improve conversion rates. By centralizing lead data, automating lead nurturing, forecasting future sales, and providing better customer service, Lasso can help home builders build stronger relationships with their leads and convert them into satisfied customers.
How can Home Builder CRM software help me stay competitive in the market?
Home Builder CRM software keeps you competitive by providing insights into market trends, buyer preferences, and sales performance. This data-driven approach allows you to make informed decisions, refine your marketing strategies, and stay ahead of your competitors in the dynamic home building industry.
How does Lasso CRM differ from a general CRM system?
Lasso was built specifically for the residential construction industry and includes features and functionality that are tailored to the home building sales process, such as tracking leads through different stages of the home buying process and managing construction timelines. It also stores and manages critical industry data such as floor plans, customizations, and lot information.
How can Lasso CRM improve communication and collaboration within a company?
Lasso allows all members of the team to access the same data, such as lead information, project details, and customer feedback. This makes it easier for team members to collaborate on projects and share information.Lasso can improve communication and collaboration within a company by providing improved visibility, task management, automated notifications, and mobile access to improve customer satisfaction.
How does the Lasso CRM sales process improve sales performance?
Lasso provides visibility into the sales pipeline, allowing sales reps to track the progress of each lead through the sales process. This helps to identify bottlenecks and address any issues that may hinder lead conversion, ultimately improving the efficiency of the sales process.
Can I track the success of my email marketing campaigns in Lasso CRM?
Yes, Lasso allows you to track the performance of your email campaigns in real time, providing you with detailed metrics such as open rates, click-through rates, and conversion rates. This information can be used to measure the success of your campaigns and identify areas for improvement.
Lasso also tracks lead behavior across various channels, including email, website, and social media. This allows you to see how leads are interacting with your emails and whether they are taking the desired actions.
How does Lasso CRM Reporting benefit your business?
With Lasso CRM Reporting, you can gain insights into various aspects of your business, including sales, marketing, customer service, and more. This improved visibility can help you make more informed decisions and adjust your strategies accordingly.
It also allows you to track customer interactions across multiple channels, including email, phone, social media, and more. By understanding your customers' behaviors and preferences, you can engage with them in a more personalized and effective manner.
Can Lasso CRM create and send dynamic email marketing campaigns?
Yes, Lasso allows you to create and send dynamic email marketing campaigns. With Lasso's email marketing feature, you can create targeted campaigns that are personalized to each recipient based on their interests, behavior, and demographics.
Lasso also offers a drag-and-drop email builder that makes it easy to create professional-looking emails without the need for HTML coding. You can customize your email templates with your branding, images, and call-to-action buttons.
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