Avid Ratings Helps to Drive a Team-Oriented Culture at Crystal Creek Homes 

Award-winning Canadian builder Crystal Creek Homes recognized that in-depth  customer data could be the catalyst to take their business to the next level.  However, they struggled with motivating employees to engage with their surveys —  to review the data and formulate actionable takeaways. To solve this issue,  

Crystal Creek Homes turned to AvidCX for help. 

Avid Changes Company Culture for the Better 

“AvidCX  has certainly changed company culture,” says Says Justin Bobier, President and  CEO of Crystal Creek Homes. “With the AvidCX system, everyone is engaged and paying  attention to what is going on with our customers.” Bobier continues, “Each team member is now responsible for reviewing and commenting on each and every survey. As a company, we’re now ensuring that each customer  is being heard, and we’re doing so in a more team-oriented atmosphere.” 

Bobier elaborates on Avid’s success in rallying his team, saying, “When we have a  customer success, we all celebrate it. It’s been really nice to see the Edmonton team  congratulate the Calgary team, for example, and vice versa.”  

More Than Just a Survey Company 

What else makes AvidCX special in the eyes of the Crystal Creek team? The fact that  it’s more than just a survey tool. “AvidCX becomes an extension of your marketing  efforts… its tools give potential buyers a sense of the Crystal Creek experience.  

Because we’ve been successful in creating happy customers, we’re able to assure  and comfort future buyers.”  

The Crystal Creek team also speaks highly of Avid’s commitment to customer service.  

“The Avid team is always there for us when we have questions or want to explore options and  features we’re not currently using. Avid takes the time to come to your office and work  directly with your team. They’re proactive in reaching out to check in and ask if we’d  like to meet to review data or receive suggestions and direction,” says Bobier. 

Would Crystal Creek recommend AvidCX to other builders? Absolutely. “If a builder is not  surveying their customers using an outside partner, they’re doing their customers a disservice,” says Bobier. “There is always more that can be done when trying to  deliver a great customer experience. But in order to determine what that ‘more’ is —  you need to use third-party research.”