News
February 16, 2026 – ECI Software Solutions, Inc. (“ECI”), a leader in AI-powered, cloud-based business management software and services, today announced the launch of its new Homebuilder Sales & Marketing Suite. The connected sales package groups four best-in-class tools: Lasso CRM, LotVue, Insearch, and AvidCX, into a cohesive suite designed to support sales and marketing teams throughout the homebuyer sales journey. Homebuilder Sales & Marketing Suite products have powered more than 300,000 closings by helping teams respond faster, stay organized, and convert more interest into contracts.
Today’s homebuyers start their search earlier, expecting an intuitive digital experience, requiring timely, relevant responses before stepping into a model home. For sales and marketing teams, meeting those expectations is difficult when leads, inventory information, and follow-up workflows are in disconnected systems. Builders that unify these workflows gain an advantage by improving speed-to-lead, reducing dropped inquiries, and creating a more consistent buyer experience.
The software solutions that make up the Homebuilder Sales & Marketing Suite take a unified, data-connected approach, which is shaped by direct input from builders and sales teams. Practical AI capabilities to be added throughout 2026 help detect sentiment, prioritize leads, surface performance and homebuyer sentiment insights, and reduce manual work enabling sales teams to focus on high-value buyer conversations.
“As buyer behavior continues to evolve, sales and marketing teams need systems that reflect how homes are actually sold; as opposed to idealized, linear funnels,” said Scott Duman, President of Residential Home Construction, ECI. “The Homebuilder Sales & Marketing Suite is purpose-built to support real-world homebuilding sales workflows with real-time visibility into communities, lots, plans, and availability without requiring manual updates from sales teams. It equips online sales consultants and onsite reps with workflow-driven tools that support faster response times, structured follow-up, and clearer handoffs.”
The result is a more connected approach to home sales, where businesses can deliver a faster, more professional experience from first inquiry through purchase.
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ECI Software Solutions provides AI-powered, cloud-based business software for running small and mid-sized businesses end-to-end. Built by experts in manufacturing, building and construction, field service, and distribution industries, ECI’s industry-specific software connects businesses and customers, improving visibility, operational efficiency and profitability. With ECI, businesses seamlessly integrate sales and marketing, business intelligence, CRM, data and analytics, ecommerce, mobile apps and payment processing. With more than 30 years of industry leadership, ECI is trusted by 25,000 customers in more than 90 countries globally. Headquartered in Westlake, Texas, it has offices in the U.S., Canada, Mexico, United Kingdom, Netherlands, Belgium, Norway and Australia. For more information, visit www.ECIsolutions.com.
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