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    When Leads Slow, Conversions Matter More: Tools to Help OSCs Win

    Sep 23, 2025

    Tuesday

    3:00 PM - 4:00 PM

    EDT

    FREE

    Live Webinar

    About the event

    In today’s market, online sales counselors face fewer opportunities and tougher competition for every lead. That’s why conversion has never been more important. This session will explore practical tools, proven strategies, and real-world examples to help OSCs maximize every conversation, build stronger connections with buyers, and move prospects further down the funnel.

    Whether you’re new to the role or a seasoned OSC looking to sharpen your skills, you’ll walk away with actionable insights to boost performance and win in a shifting market.

    Register Now!

    The Panel

    Lauren Loy

    RHC Consultant

    Lauren Loy is a seasoned sales and tech strategist with over a decade in residential construction. She began her career as an award-winning Online Sales Counselor, later leading onsite teams and managing sales operations for builders ranging from Fortune 500 companies to boutique urban infill developers. Lauren specializes in helping builders scale through smart tech adoption, having implemented platforms like Lasso, LotVue, and Insearch. At ECI Solutions, she partners with builders to deliver integrated tools that streamline operations and elevate the buyer experience.

    Terrell Turner

    Sales & Marketing Strategist

    Terrell Turner is a seasoned sales and marketing professional with over 10 years of experience for homebuilders. A multiple award-winning Online Sales Counselor, including the prestigious NAHB Gold in 2024, Terrell blends deep industry knowledge with strategic marketing expertise to drive high-impact campaigns. Known for his ability to produce high-quality, engaging content, he helps generate qualified leads and accelerate growth across digital channels.

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