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Sales360: Product Updates & What's Next

Aug 12, 2025

Tuesday

3:00 PM - 3:00 PM

EDT

FREE

About the event

See what’s new and what’s on the horizon for the tools you rely on most: Lasso, InSearch, and LotVue. In this live session, we’ll walk through our long-term product vision and share key updates from the roadmap that are designed to help sales and marketing teams work smarter, connect faster, and convert more leads. You’ll also get a look at the latest enhancements already in place, plus hear how we’re leveling up customer support and success to help you get the most out of your tools.

We’ll close with a sneak peek at new resources and upcoming events, and also hint at something exciting just around the corner.

If you're focused on lead gen, conversion, digital engagement, or sales efficiency, this is a can’t-miss update.

Register Now!

Presenters

Heidi Schroeder

Senior Business Consultant | Lasso

Heidi Schroeder has experience using Lasso as a customer while working for a homebuilder as an Online Sales Consultant and as Marketing & Customer Experience Director. While working for Lexar Homes, a high-volume home per year “on your lot” builder in Washington, Oregon, Idaho, & North Dakota, Heidi was responsible for the overall corporate marketing strategy and worked with 16 franchise offices to develop local marketing plans. She monitored sales activity, developed training programs for salespersons and the ownership groups, and developed a comprehensive Customer Experience Program to guide clients through the entire process of building a new home. She also launched an online sales program to service all Lexar Homes franchises and trained the sales teams in the effective use of Lasso.

Cori Masters

Customer Success Manager | Lasso

Fluent in three languages, Cori brings over a decade of proven success as an Online Sales Specialist, generating over 60% of sales in past roles and earning NAHB’s Silver Award. Her work across multiple U.S. markets has shaped a strong understanding of buyer behavior and regional dynamics. Now as a Customer Success Manager at ECI Lasso, Cori helps clients exceed their goals by blending industry expertise with a personal, partnership-driven approach. A repeat speaker at the International Builder Show, she’s known for her insights, adaptability, and passion for helping others succeed in the evolving sales and marketing landscape.

Pavan Mehta

Senior Product Manager

Pavan Mehta is a Senior Product Manager focused on driving innovation and delivering customer-centric solutions in product development. With a strong background in building and scaling software products, Pavan brings a strategic mindset and a deep understanding of the homebuilding and construction technology space.