
Lasso’s OSC of the Month for January is Preslee Harrald with Simmons Homes serving Tulsa, Oklahoma, and the surrounding areas. In this interview, Preslee shares how she has...

With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home sales in 2024.

We asked some of the top industry experts for their thoughts and advice on how to tackle new home building in 2024.

With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in 2024

We have had several years of sales price escalation and cost increases. In that time, it was easy to load up our homes or get careless in our design process. This guest...

In the world of sales, especially in homebuilding, there's a constant truth we can't ignore: the market is always doing something. It’s up, down, or sideways, but it’s...

You might be wondering how to advance your career and break through the glass ceilings that limit your potential. You are not alone. Many people in your field face the same...

Convert more homebuyers by showcasing design studios and curated collections that highlight lifestyle, personalization, and emotion-driven choices.

We know that sales and marketing alignment is key for a builder to succeed. When sales and marketing align, sales increase, the sales cycle gets shorter, and conversion...

When the housing market slows, it's time to refocus. In this post, MarkSystems senior consultants discuss cost-saving strategies to prepare for the next upturn.

Josh Causey, creator of Bolt, explains his journey from electrical contractor to tech innovator. See how Bolt, has transformed the home construction industry.

Bolt manages all critical project data including schedules, contracts, plans, punch lists, documents, and more on a single mobile accessible platform.