Must-See Education Sessions for Home Builders at IBS 2024

We know deciding what to see during IBS is always challenging, so we've created a list of some of the education sessions you'll want to watch.

Don't forget to stop by Booths W3255 to learn more about the newest solutions for home builders, remodelers, and trade partners. If you haven’t had a demo, stop by the booth at IBS for one.

We look forward to seeing you there!

IBS Education Sessions

Sales, Marketing, Design

Tuesday, Feb. 27

Punch List: Overcoming 16 Lead-Killing Mistakes Builders Make with Their Websites
8:30 - 9:30 a.m. | LVCC - IBS Learning Lab - West 232
SPEAKERS: Mike Bills, AtlasRTX; Robyn Bonaquist, B-Squared Advertising; Greg Bray, Blue Tangerine; Leah Fellows, Blue Gypsy Inc.

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15 Secrets to Sales & Marketing Success In A Challenging Market
10:15 - 11:15 a.m. | LVCC - IBS Learning Lab - West 232
SPEAKERS: Dawn Duhamel, DTJ Design; Jane Meagher, Success Strategies

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Punch List: 2024 Design & Product Trends
10:15 - 11:15 a.m. | LVCC - West 318
SPEAKERS: Mollie Carmichael, Zonda; Dave Miles, Milesbrand; Carol Morgan, Denim Marketing. Tracy Yeadon, True Homes

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You Bought the Tech, Now How Do You Get Your Sales Teams to Use It?
10:15 - 11:15 a.m. | LVCC - West 315
SPEAKERS: Anya Chrisanthon, Anewgo; Kimberly Mackey, New Homes Solutions Consulting; Keith McKinney, New Home Star

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Create Engaging, Compelling & Trustworthy Content That Sells
11:15 - 11:45 a.m. | LVCC - Custom Building Central - West 209
SPEAKERS: Erin Yarbrough, Ideal Homes and Neighborhoods; Julie Jarnagin, Do You Convert; Rachel Peters, Keystone Custom Homes

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Becoming Believable: The Art of Crafting Compelling Stories
12:15 - 1:15 p.m. | LVCC - West 315
SPEAKER: John Palumbo, The Sterling Group Inc.

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Two-Story Talk: Sales Leader vs. Sales Follower
12:15 - 1:15 p.m. | LVCC - IBS Learning Lab - West 232
SPEAKERS: David Hagan, Sales Uncomplicated; Roland Nairnsey, New Home Sales Plus

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Do Your Marketing Dollars Lie? Cracking the Code of Digital ROI
2 - 3 p.m. | LVCC - West 315
SPEAKER: Tim Costello, Built4F

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Jam(b) Session: Engage & Keep Prospects Happy Top of Funnel to Bottom
2 - 3 p.m. | LVCC - IBS Learning Lab - West 232
SPEAKERS: Genevieve Benson, Milesbrand; Jennifer Cooper, Evolution Marketing; Leah Fellows, Blue Gypsy Inc.; Tyler Haug, Architerra; Rob Krohn, Epcon Communities; Wade Miller, Copper Builders; Jeff Schneider, Velocity23

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The Profitable Power of Culture: Secrets to Employee Retention & Revenue Growth
2 - 3 p.m. | LVCC - West 226
SPEAKERS: Craig Neal, Nest Homes; Chad Sanschagrin, Cannonball Moments

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Wednesday, Feb. 28

7 Website Optimization Secrets for More Engagement & Conversions
8:30 - 9:30 a.m. | LVCC - West 220
SPEAKERS: Chris Ashley, Hakes Brothers; Kim Ross, Christopher Alan Homes; Mila Sorenson, Blue Tangerine

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StoryGetting: How to Leverage the Power of Curiosity to Convert More Sales
8:30 - 9:30 a.m. | LVCC - West 315
SPEAKER: Ryan Taft, Shore Consulting

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Marketing 2024: Ignite the Fun Factor & Unleash Unstoppable Growth
10:15 - 11:15 a.m. | LVCC - West 315
SPEAKERS: Angela McKay, ONeil Interactive; Kerry Mulcrone, Kerry and Co.; Meredith Oliver, Meredith Communications

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The Good, Bad & Ugly of New Home Sales Leadership
10:15 - 11:15 a.m. | LVCC - West 304
SPEAKERS: Chris Hartley, K. Hovnanian® Homes; Craig Neal, Nest Homes

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4/12 Pitch: Content that Clicks - Strategies for Boosting your Social Media Presence
10:15 - 11:15 a.m. | LVCC - IBS Learning Lab - West 232
SPEAKERS: Jennifer Candlish, Jan Kelley; Cory Charles, The SuperHero Mindset; Brook Jennings, Cannonball Moments; Nikki Kirkland, Group Two Advertising

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4 Strategies to Sell Homes Without Dropping the Price
12:15 - 1:15 p.m. | LVCC - West 315
SPEAKER: Jason Forrest, FPG.com

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Building the Right Tech Stack for Marketing & Sales Success
12:15 - 1:15 p.m. | LVCC - West 304
SPEAKERS: Christy Beck, Caruso Homes; Megan English, ONeil Interactive; Brian McCarthy, Abrazo Homes & RIoT Technology; Luke Pickerill, MonteVista Homes

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The Power of Interior Design in Sales Success
12:15 - 1:15 p.m. | LVCC - West 217
SPEAKERS: Adrienne Albert, The Marketing Directors; Lita Dirks, Lita Dirks & Co., LLC

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Jam(b) Session: How A.I. is Revolutionizing New Home Sales & Marketing
12:15 - 1:15 p.m. | LVCC - IBS Learning Lab - West 232
SPEAKERS: John Lee, Anewgo; Kimberly Mackey, New Homes Solutions Consulting; Carol Morgan, Denim Marketing; Patrick Murphy, Market; Bassam Salem, AtlasRTX; Will Zhang, OpenHouse.ai

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The Rally: An Immersive Journey Into the Future of New Home Sales
1:30 - 3:30 p.m. | LVCC - IBS Spotlight Room - West 326
SPEAKERS: Elizabeth Byrd, Beacon Homes; Jeff Shore, Shore Consulting; Jim Suth, Sale The High Seas; Ryan Taft, Shore Consulting

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Thursday, Feb. 29

Two-Story Talk: Amplifying & Analyzing Your Facebook & Instagram Presence
8:30 - 9:30 a.m. | LVCC - IBS Learning Lab - West 232
SPEAKERS: John Mader, Wray Ward; Courtney Stewart, Denim Marketing

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The Experience: Creating a VIP Total Customer Experience
8:30 - 10:30 a.m. | LVCC - IBS Spotlight Room - West 326
SPEAKERS: Elizabeth Byrd, Beacon Homes; Paul Cardis, On3, LLC.; Mollie Elkman, Group Two; Jeremiah Gore, Shore Consulting Inc; Mark Hodges, Blueprint Strategic Consulting; Camille Jenkins, Camille's Keys LLC; Allan Klassen, Brookfield Residential

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12 Strategies for Mastering Negotiation in an Unpredictable Market
10:15 - 11:15 a.m. | LVCC - West 315
SPEAKER: Roland Nairnsey, New Home Sales Plus

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Reviving Successful REALTOR® Partnerships
12:15 - 1:15 p.m. | LVCC - West 315
SPEAKERS: Jen Barkan, Do You Convert; Christa Swistak, Sterling Real Estate Group; Erin Yarbrough, Ideal Homes and Neighborhoods

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Operations, Scheduling, Project Management

Tuesday, Feb. 27

Common Sense Cash Flow: The Profit Habit Cash Management System
10:15 - 11:15 a.m. | LVCC - West 229
SPEAKER: Shawn Van Dyke, Built to Build Academy

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The Outlook: Housing Trends, Forecasts & Insights for 2024
1:30 - 3:30 p.m. | LVCC - IBS Spotlight Room - West 326
SPEAKERS: Robert Dietz, National Association of Home Builders; Danielle Hale, realtor.com; Rose Quint, NAHB; Donald Ruthroff, Design Story Spaces, LLC; Ali Wolf, Zonda

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Managing a Remodeling Job by the Numbers
2 - 3 p.m. | LVCC - West 217
SPEAKER: Timothy Faller, Remodelers Advantage

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Wednesday, Feb. 28

Free Money in Your Floor Plans: How to Streamline for Savings & Affordability
12:15 - 1:15 p.m. | LVCC - West 207
SPEAKERS: Brad Haubert, ECI Solutions; Ed Hauck, Shinn Consulting/Builder Partnerships; Eric Tiffin, TK Design

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Concept to Lease-Up: A Blueprint for Making Built-for-Rent Work for Your Business
12:15 - 1:15 p.m. | LVCC - West 224
SPEAKERS: Geoffrey Arthur, Arthur Partners LLC dba Treplus Communities; Michael Berke, Tempo Capital Group; Bryon Cohron, The ProMatura Group; Michael Stone, Bassenian Lagoni

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How to Manage & Exceed Client Expectations From Pre-Construction Through Completion
12:15 - 1:15 p.m. | LVCC - West 229
SPEAKERS: Erik Cofield, Association of Professional Builders; James Schneider, Schneider Construction LLC

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Frustration-less Financial Management for Builders & Remodelers
2 - 3 p.m. | LVCC - West 220
SPEAKER: Mike Benshoof, Berks Homes

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Thursday, Feb. 29

Balancing Performance & Affordability: Unlocking the Superhero Blueprint
9:30 - 10 a.m. | LVCC - Design Central - West 213
SPEAKERS: Ed Hauck, Shinn Consulting/Builder Partnerships; Bob Cain, ECI Software Solutions

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Strategic Pricing for Sales, Profit & Customer Reputation
12:15 - 1:15 p.m. | LVCC - West 220
SPEAKER: James Weigel, Shinn Consulting

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The Triple Play: Tax Incentives for Energy-Efficient Construction
12:15 - 1:15 p.m. | LVCC - West 207
SPEAKERS: Brady Bryan, BRAYN Consulting LLC; Gareth Young, BRAYN Consulting LLC

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