Make 2022 the Year You Take Back Control

Take back control by creating a strategic action plan uniquely suited to your company, and by training your team to deliver on the updated policies, processes and elevated customer experience.

It seems like we’ve all been trying to catch our breath for the last two years. Builders have been on the never-ending treadmill, trying to keep up with supply chain challenges and heightened volume, while also reacting and responding to ever-changing market realities. “Survival tactics” often took precedence over being truly strategic and intentional. You may not have fully implemented a strategic action plan to guide your homebuilding company toward future goals by taking actions aligned with your company’s mission, values, goals, and unique strengths and opportunities.

Make 2022 the year you take back control: of the crafted customer experience you deliver, the internal efficiencies you need to sustain profitability, and the forward-thinking actions that will position you for success over the next 3-5 years. For your design studio and options program, this means

1. ensuring that your design studio operations and options program are derived from your business goals, not solely from reacting to market and ancillary factors
2. training your team to deliver a customer-focused experience
3. offering optional products specifically aligned with your architectural product, target market segments, financial goals, and on-trend consumer preferences
4. operationally delivering those products in ways that compress decision-making and cycle time
5. continuing to ramp up your options-related technology.

Despite any frantic behind-the-scenes actions you may be taking, your customers deserve a supported, guided homebuying experience, from sales through to design and from construction to closing. As long as supply chain challenges continue to cause design studio reselections, missed construction milestones, or even price increases or adjusted move-in dates, your team needs to work smarter and be more aligned, in order to deliver an even better customer experience that is consistent across all departments. Most importantly, make sure your front-line team (sales, design, construction, customer-care) is trained to expertly deliver, to every single buyer, the components of your newly updated strategic action plan.